Part 2, How is the industry responding? (Click here to read Part 1, What Happened?) The Federal Communication Commission’s new rule is having a big impact on the industry. In case you missed the first blog, the new rule contains a 1-1 consent requirement for lead generation...
Part 1, What happened? As most of you know, the Federal Communication Commission published the final rule changing the definition of consent in January 2024. The final version changed the deadline from 6 months to comply to 12 months. While an extra six months sounds pretty...
The Compliance Council reviews a new document published by the LeadsCouncil. ...
The lead generation industry has a complex distribution model and sometimes rather obscure interconnections. Like any industry, when a lack of transparency exists, there's s a ripe opportunity for fraudsters looking to make a quick buck. Fortunately, the industry has shifted towards a model that emphasizes...
