With responses from over 300 retailers, this study explores data such as: Network and Platform tracking options Age of affiliate program Number of approved publishers in programs as well as click and sale activity Publisher types and more ...
This guide includes: What Are Subnetworks? Advantages for Advertisers in Working with Subnetworks Concerns and Considerations for Advertisers Pros and Cons for Affiliates in Working Through Subnetworks The Future of Subnetworks ...
The performance marketing industry can be complicated, with a large diversity of company types, marketing methods, supporting technologies and hundreds of thousands of people involved in the development of this emerging industry. Combine that with terms that may have different meanings in other areas of...
Following are the results of the 2017 Salary Survey detailing breakouts of the organization type, size, and focus combined with comparable compensation benchmarks for the respective performance marketing positions....
Affiliate marketers are often asked to send their "media kits" to retailers. In this infographic you will learn: What is a media kit? Who should receive my media kit? How often should I update my media kit? What information should I include? ...
The purpose of this guide is to explain the basics of influencer marketing and how proper disclosure of material connections should be made....
The purpose of this guide is to help merchants understand the benefits of using coupons, coupon best practices, optimization with coupon affiliates, coupon code creation, and coupon code standards....
The purpose of this guide is to provide best practices to advertisers, specifically retailers, on establishing affiliate marketing agreements. This document is to be used to inform the intended audience of comprehensive marketing practices and elements to be considered in affiliate marketing agreements....
There are thousands of merchants waiting to partner with quality publishers. How does a publisher find the perfect match? Follow this infographic to take the first steps for a profitable relationship....
This guide is aimed at helping new affiliate managers learn the basic terminology, strategies, and dangers in running an affiliate program....
A snapshot of the PMA Job Board (http://jobs.thepma.wpengine.com) and a look at who is hiring in Q3 of 2016. Includes popular locations, companies, and resources for both job seekers, and companies in the industry....
Following are the results of the 2016 Salary Survey detailing breakouts of the organization type, size, and focus combined with comparable compensation benchmarks for the respective performance marketing positions....