A Checklist for Brands and Retailers Creating and Updating Publisher Terms Sections to consider include: Paid search and display advertising Software and toolbar advertising restrictions Social media advertising Represented use of trademarks and brand names Allowed, prohibited, and restricted publisher types Influencers and creators Subnetworks Order reversals and backorders Promo code distribution Program terms violations AI usage...
AI is changing quickly, and so are the ways that affiliate marketers do their jobs. The PMA surveyed over 70 affiliate marketers about how they are using AI in their work. Questions included: How are you currently using an AI tool for affiliate marketing? How has your...
The affiliate marketing industry has undergone a dramatic transformation over the past three years. From explosive growth that’s outpacing e-commerce to major shifts in how advertisers allocate budgets and publishers operate their businesses, the landscape looks fundamentally different from what it was just a few...
Analysis includes: Rethink Attribution – Discover why affiliate attribution isn’t just about the last click—and why that mindset is holding your program back. Uncover Hidden Influence – See how affiliates contribute at every stage of the funnel, not just at the point of sale. Break Free from Last-Click...
Coupon and deal analysis includes: Unlocking Growth: Diversifying Your Affiliate Program Coupon and Deal Affiliate Strategies: Best Practices Navigating the Modern Consumer: Affluent and Price-Conscious Coupon Best Practices for Advertisers Coupon Creation and Formatting Guidelines Black Friday and Cyber Monday: Coupons Fueling Mobile Growth Holiday Season: The Impact of Coupons on Holiday...
Attribution options discussed in the paper include: First Click Last Click Coupon Code Preferred Publisher Custom Attribution Linear Time Decay Hybrid Attribution AI-Powered Privacy-First Event Attribution Email Attribution ...
With responses from over 300 retailers, this study explores data such as: Network and Platform tracking options Age of affiliate program Number of approved publishers in programs as well as click and sale activity Publisher types and more ...
This guide includes: What Are Subnetworks? Advantages for Advertisers in Working with Subnetworks Concerns and Considerations for Advertisers Pros and Cons for Affiliates in Working Through Subnetworks The Future of Subnetworks ...
The performance marketing industry can be complicated, with a large diversity of company types, marketing methods, supporting technologies and hundreds of thousands of people involved in the development of this emerging industry. Combine that with terms that may have different meanings in other areas of...
Affiliate marketers are often asked to send their "media kits" to retailers. In this infographic you will learn: What is a media kit? Who should receive my media kit? How often should I update my media kit? What information should I include? ...