Compliance Guide for Influencer Marketing
The purpose of this guide is to explain the basics of influencer marketing and how proper disclosure of material connections should be made....
Archive
Guide: Retailer Affiliate Agreements (2017)
The purpose of this guide is to provide best practices to advertisers, specifically retailers, on establishing affiliate marketing agreements. This document is to be used to inform the intended audience of comprehensive marketing practices and elements to be considered in affiliate marketing agreements....
Using Images and Copyrighted Works on your Blog
The PMA Compliance Council has released a new whitepaper entitled "Using Images and Copyrighted Works on Your Blog: What You Need to Know." The paper answers frequently asked questions by bloggers....
Guide to the Canada Anti-Spam Law
The PMA Compliance Council’s Guide to the Canada Anti-Spam Law, outlines key recommendations to marketers who wish to send commercial emails to consumers in Canada....
Blogging and New Media Disclosure Information – REVISED 2016
REVISED in May 2016: As a blogger or new media professional, it is important to make sure that you stay within the guidelines established by the Federal Trade Commission (“FTC” or “Commission”) with regards to disclosure. What You Need to Know: - Where disclosure language should be...
Compliance Guide: Terms and Issues
The purpose of this guide is to provide detailed information on prevalent types of compliance issues. The intent is to create a lexicon and definitions that are consistent, so cooperation between involved parties can be improved....
Compliance Guide: Retailer Affiliate Agreements
The purpose of this guide is to provide best practices to advertisers, specifically retailers, on establishing affiliate marketing agreements. This document is to be used to inform the intended audience of comprehensive marketing practices and elements to be considered in affiliate marketing agreements....
Compliance Council Guide: Evaluating Network Compliance
Compliance plays an important role in the operation of any online marketing program. Whether it is ensuring that banner advertisements are displayed to the targeted audience and in the right spaces, guaranteeing that the intended audience sees a sponsorship, or upholding partner terms in performance...
FTC Advertising Guidelines Updates
The purpose of this alert is to remind PMA members of the importance of compliance with Federal Trade Commission advertising regulations and guidelines. Additionally, the PMA Compliance Council members include information on recent updates and links to FTC documents relevant to performance marketing practices....
Email Marketing: Compliance Requirements and Best Practices
The purpose of this guide is to inform performance marketers of key compliance requirements and best practices with regard to email marketing. By advocating for best practices, we seek to elevate industry practices, the consumer experience, and advertiser investment in the email channel. We believe...