A snapshot of the PMA Job Board (http://jobs.thepma.wpengine.com) and a look at who is hiring in Q3 of 2016. Includes popular locations, companies, and resources for both job seekers, and companies in the industry....
A snapshot of the PMA Job Board (http://jobs.thepma.wpengine.com) and a look at who is hiring in April of 2016. Includes popular locations, companies, and resources for both job seekers, and companies in the industry....
A snapshot of the PMA Job Board (http://jobs.thepma.wpengine.com) and a look at who is hiring in September of 2015. Includes popular locations, companies, and listings of over 40 positions in the marketplace. ...
This relationship between competitors is often called co-opetition (an amalgamation of cooperation and competition). It’s a popular theory in gaming where competitors work together for greater good. The PMA's Industry Advancement Council has released a whitepaper titled Co-opetition with research, quotes, case studies, and interviews from...
On October 30, 2015 – The FTC held a workshop titled “Follow the Lead” which discussed lead generation and the assorted privacy and consumer concerns that go along with it....
A snapshot of the PMA Job Board (http://jobs.thepma.wpengine.com) and a look at who is hiring in September of 2015. Includes popular locations, companies, and listings of over 40 positions in the marketplace. ...
Industry Definitions prepared by the PMA Industry Advancement Council The performance marketing industry can be complicated, with a large diversity of company types, marketing methods, supporting technologies and hundreds of thousands of people involved in the development of this emerging industry. Combine that with terms that...
A snapshot of the PMA Job Board (http://jobs.thepma.wpengine.com) and a look at who is hiring in June of 2015. Includes popular locations, companies, and listings of over 40 positions in the marketplace. ...
A snapshot of the PMA Job Board (http://jobs.thepma.wpengine.com) and a look at who is hiring in January of 2015. Includes popular locations, companies, and listings of over 40 positions in the marketplace. ...
2014 Resources for Affiliates and Retailers to Maximize Q4, Black Friday, and Cyber Monday....
This white paper is not intended to offer any recommendations or solutions for advertising attribution or performance marketing practices. Instead, we strive to host a vigorous debate in the industry. As this paper demonstrates, there are many perspectives, many positives and many negatives. The Performance...
The Performance Marketing Associations’ Industry Advancement Council, in conjunction with eAccountableOPM and Clear Voice Survey, conducted the “Online Consumer Offer Value Study” to help measure the value of services from coupon, offer, deal and reward publishers to consumers (publishers who offer discounts and offers, as...