With responses from over 300 retailers, this study explores data such as: Network and Platform tracking options Age of affiliate program Number of approved publishers in programs as well as click and sale activity Publisher types and more ...
Following are the results of the 2017 Salary Survey detailing breakouts of the organization type, size, and focus combined with comparable compensation benchmarks for the respective performance marketing positions....
Following are the results of the 2016 Salary Survey detailing breakouts of the organization type, size, and focus combined with comparable compensation benchmarks for the respective performance marketing positions....
This whitepaper was created to present a selection of attribution strategies and technologies developed by PMA member organizations. This piece will give marketing managers insight into what capabilities are currently available in the marketplace. The paper outlines the complex path a consumer takes online from awareness to transaction. Readers will...
Provides the results of the PMA 2014 Salary Survey, including average ranges for positions in the industry such as Affiliate Marketing Associate, Manager, etc...