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Compliance Guide: Retailer Affiliate Agreements

PMA Guide to Retailer Affiliate Agreements

Compliance Guide: Retailer Affiliate Agreements

PMA Guide to Retailer Affiliate AgreementsThe purpose of this guide is to provide best practices to advertisers, specifically retailers, on establishing affiliate marketing agreements. This document is to be used to inform the intended audience of comprehensive marketing practices and elements to be considered in affiliate marketing agreements.

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