This relationship between competitors is often called co-opetition (an amalgamation of cooperation and competition). It’s a popular theory in gaming where competitors work together for greater good. The PMA's Industry Advancement Council has released a whitepaper titled Co-opetition with research, quotes, case studies, and interviews from...
On October 30, 2015 – The FTC held a workshop titled “Follow the Lead” which discussed lead generation and the assorted privacy and consumer concerns that go along with it....
A snapshot of the PMA Job Board (http://jobs.thepma.wpengine.com) and a look at who is hiring in September of 2015. Includes popular locations, companies, and listings of over 40 positions in the marketplace. ...
Industry Definitions prepared by the PMA Industry Advancement Council The performance marketing industry can be complicated, with a large diversity of company types, marketing methods, supporting technologies and hundreds of thousands of people involved in the development of this emerging industry. Combine that with terms that...
Publishers come in many different shapes and sizes and each can leverage their own marketing methods in the affiliate channel. Regardless of how you prefer to market, joining an affiliate program is a huge opportunity for you to increase your revenue. With this infographic, we'll share...
This whitepaper was created to present a selection of attribution strategies and technologies developed by PMA member organizations. This piece will give marketing managers insight into what capabilities are currently available in the marketplace. The paper outlines the complex path a consumer takes online from awareness to transaction. Readers will...
A snapshot of the PMA Job Board (http://jobs.thepma.wpengine.com) and a look at who is hiring in June of 2015. Includes popular locations, companies, and listings of over 40 positions in the marketplace. ...
Provides the results of the PMA 2014 Salary Survey, including average ranges for positions in the industry such as Affiliate Marketing Associate, Manager, etc...
A snapshot of the PMA Job Board (http://jobs.thepma.wpengine.com) and a look at who is hiring in January of 2015. Includes popular locations, companies, and listings of over 40 positions in the marketplace. ...
A comparative look at using Affiliate Marketing Links, and their benefits over Adsense. ...
2014 Resources for Affiliates and Retailers to Maximize Q4, Black Friday, and Cyber Monday....
The PMA Compliance Council’s Guide to the Canada Anti-Spam Law, outlines key recommendations to marketers who wish to send commercial emails to consumers in Canada....