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Important FTC Rulings: Disclosure

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Industry News and Events

Important FTC Rulings: Disclosure

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FTC Settles with Lord & Taylor re: Blogging Disclosure

The FTC had charged the Lord & Taylor paid bloggers to promote a specific line of clothing, the 2015 Design Lab Collection.  Additionally, Lord & Taylor gave 50 dresses to select bloggers and paid promotional post fees to those bloggers.

Key to the FTC argument was that Lord & Taylor had approved and reviewed the posts as part of the campaign.

Despite the payments, and the review by Lord & Taylor – no disclosure of the paid relationship was provided on the blog.

It is highly recommended that you read the following release, directly from the FTC, detailing the charges and settlement.

Lord & Taylor Settles FTC Charges It Deceived Consumers Through Paid Article in an Online Fashion Magazine and Paid Instagram Posts by 50 “Fashion Influencers” | Federal Trade Commission
Lord & Taylor Settles FTC Charges It Deceived Consumers Through Paid Article in an Online Fashion Magazine and Paid Instagram Posts by 50 “Fashion Influencers” | Federal Trade Commission
National retailer Lord & Taylor has agreed to settle Federal Trade Commission charges that it deceived consumers by paying for native advertisements, including a seemingly objective article in the online publication Nylon and a Nylon Instagram post, without disclosing that the posts actually were paid promotions for the company’s 2015 Design Lab clothing collection.

Google Releases Guidelines

Friday, Google warned that within product reviews, any links back to the company should be “no-follow” ‘d

PMA Corporate Member and longtime industry veteran and leader Adam Riemer wrote up an extensive article on the guidelines, and their effect on your SEO efforts.

Why Advertising Disclosures Are Important for SEO
Why Advertising Disclosures Are Important for SEO
Have you been avoiding using an advertising disclosure? Have you placed it in the footer of your site or hidden in a drop down? This post is for you.
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Brian Littleton - President 2015 PMA Board of Directors

Brian is the founder and CEO of ShareASale – a retail Performance Marketing Network with over 4,000 Merchants. Brian is a three-time winner of the Affiliate Summit Pinnacle Award for Affiliate Marketing Advocate of the Year and current President of the PMA Board.

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