New Webinar: Rewarding Publisher Influence in LLMs
FollowLast fall, the PMA Measurements and Insights Council launched a survey of affiliate marketers to explore how they’re using AI in their work. One of the questions they asked was around website citations that AI tools use to generate responses and how they will impact the evaluation of affiliates. 34% responded that they did not know what LLM citations were. Out of that came the idea for a webinar that would focus specifically on LLM citations and affiliate marketing.
Join PMA members for a free webinar entitled “Rewarding Publisher Influence in LLMs: Redefining Publisher Value in a Generative AI World.” The webinar will be held via LinkedIn on January 22, 2026, at 1pm Eastern. Registration is open now and will allow you live viewing (with Q&A) plus immediate access to the video replay.
Who is this webinar for? Anyone in affiliate marketing who is looking to understand more about how LLMs/AI utilize affiliate content in producing answers, and the extent to which that influence should be measured or rewarded.
Agenda:
- LLM citations defined and how the average user encounters them
- Importance of rewarding publishers who influence brand mentions
- Tools and tactics to measure publisher influence
- Incentivizing publishers to create and refresh content with LLMs in mind
- Budgetary issues
- Timeline for industry adoption and chances for success
Panelists:
- Michael Cole, Everflow
- Jade Mayberry, Dentsu
- Amanda Karr, Tailored Brands
- Erez Nahom, Partnerize
- Tricia Meyer, PMA (Moderator)
Click here to sign up now!
Latest posts by Tricia Meyer (see all)
- Webinar Replay: Rewarding Publisher Influence in LLMs - January 28, 2026
- New Whitepaper: Beyond the Affiliate Coupon Code - January 26, 2026
- New Webinar: Rewarding Publisher Influence in LLMs - January 8, 2026