PMA Featured Member: Advertise Purple
FollowLearn more about this week’s Featured PMA Member– Gold Member Advertise Purple!
What is your company all about and how does it work?
Advertise Purple is a leader in affiliate program management, helping e-commerce brands achieve sustainable growth through strategic partnerships. Since establishing in 2012, we’ve generated over $4.2 billion in revenue for more than 5,000 clients. Our Santa Monica-based team blends industry experience with technology to deliver exceptional results.
Our proprietary technology, Bloom, leverages machine learning and AI to create tailored strategies for clients, combing through past and present data to identify the best opportunities for partner selection and campaign optimization. Bloom also serves as a client intelligence dashboard, providing full transparency into recruitment, market trends, program performance, and planning.
As the affiliate industry evolves, so do we. The rise of social commerce prompted the launch of Content Studio, an internal division composed of data scientists and social media experts. This team is committed to utilizing our network of over 2,000 influencers to generate high-conversion user-generated content for brands. With a track record of over $550 million in social commerce generated, our strategy encompasses affiliate network collaboration, granular audience segmentation, and predictive analytics, all backed by Bloom technology.
What are your core business values?
Each decision, daily operation, and relationship with clients and partners is driven by our core commitments to trust, transparency, excellence, and innovation. These values set the standard for our company and place in the industry.
We prioritize integrity in each interaction, fostering strong relationships with clients and affiliate partners. Along with trust, transparency is essential to long-last partnerships, which is why we provide real-time campaign insights with Bloom and have an open line of communication. Our teams of industry experts are dedicated to exceeding expectations by delivering data-backed strategies to deliver quality performance for each client. The affiliate industry is constantly evolving, so we are too. With an ongoing investment in technology like developing Bloom and launching initiatives such as Content Studio, we stay ahead of industry trends to keep our clients at the forefront of growth.
What are the biggest benefits a client gets when working with your business and with which clients do you work best?
When clients partner with Advertise Purple, they gain access to a vast network of over 500,000 top-performing affiliates, advanced technology, and over a decade of industry expertise. As pioneers of tech-enabled, outsourced program management (OPM), we leverage data to build predictive growth models and ensure positive outcomes for our clients. Our data-backed approach is designed to deliver measurable results in affiliate program performance, with clients seeing significant improvements within the first three months of launching.
Our agency is organized into an innovative departmental ecosystem that works harmoniously to achieve your brand’s objectives. From partner recruitment to campaign optimization, each stage of the affiliate process is managed by experts using data-backed strategies to drive growth. With Bloom, our client intelligence dashboard, clients get unparalleled insight and transparency into their program.Clients can track real-time performance, review recommended strategies, and communicate with their account team, ensuring they’re always informed and confident in our efforts.
Tell us about your audience and demographic.
Advertise Purple works with a range of enterprise, small, and medium-sized e-commerce brands across 23 verticals. These industries include, but are not limited to, fashion, beauty, consumer goods, health and wellness, home and living, and travel and hospitality. Our team supports both US-based and international clients, with dedicated teams to support global reach and expertise, ensuring success across multiple regions and markets.
Do you have any requirements or restrictions to work with you?
While we work with a diverse range of clients, we aim to ensure that each partnership is mutually beneficial. Some key considerations are brands who are prepared to scale, are aligned with industry standards, and committed to collaboration. Our goal is to build long-term partnerships with e-commerce brands that are excited to grow, adapt, and succeed through affiliate marketing.
Any upcoming opportunities that you’d like to share?
As consumer behaviors and industry trends take shape for the upcoming year, key channels for growth are becoming clear. One significant opportunity is social commerce. Social media platforms are morphing from a place for brand visibility to shopping destinations, where discovery, engagement, and purchase can happen all in one place. This shift creates an ideal environment for brands to engage their audience directly, shorten the shopping journey, and drive sales.
Advertise Purple anticipated this industry shift by developing Content Studio, a division dedicated to generating high-coversion user-generated content for brands via our network of influencers and content creators. Brands that utilize influencer partnerships and user-generated content will be well-positioned to capture consumers, drive growth, and stay ahead of industry trends.
What makes your business stand out from your competitors and gives you the edge?
We combine advanced technology, specialized teams, vast network relationships, and industry expertise to deliver sustained success for our clients. Our proprietary platform, Bloom, has redefined how we approach affiliate management. Powered by machine learning and AI, Bloom identifies opportunities for partner selection, campaign optimization, and performance planning. It also offers clients complete transparency with real-time insights into their affiliate program. This advanced technology empowers us to deliver cutting-edge solutions and stay ahead of industry trends, resulting in a 62% increase in client satisfaction (NPS) and a 39% growth in client tenure since 2022. Noticing the growing importance of social commerce, we launched Content Studio, a division dedicated to leveraging influencer marketing and user-generated content. As the affiliate marketing and e-commerce industries evolve, so do we. By consistently innovating and adapting to market trends, Advertise Purple has maintained a position as an industry leader since 2012.
Thank you, Advertise Purple, for your support of the PMA!
(Member spotlight features are available to Industry Champion, Platinum, and Gold Members who fill out the applicable form here).
