PMA Webinar: Influencer Marketing and Affiliate – Tracking Strategies Beyond the Click
FollowAs influencer marketing overlaps more and more with affiliate marketing, the PMA has been working to help influencers and brands work together more successfully through the performance model. Last month, the Industry Advancement Council had a terrific discussion about influencer marketing strategies and challenges. The conversation was so worthwhile that they decided it should be a webinar!
Join PMA members for a free webinar entitled “Influencer Marketing and Affiliate: Tracking Strategies Beyond the Click.” The webinar will be held via LinkedIn on March 19, 2025, at 1pm Eastern. Registration is open now and will allow you live viewing (with Q&A) plus immediate access to the video replay.
Who is this webinar for? Anyone who works on either the influencer side OR the brand side (including the agencies who represent them) and wants to learn tracking alternatives that do not rely on traditional affiliate click attribution. Learn about the different options available plus how to negotiate them and which work best in various campaigns.
Agenda:
- Challenges for influencers with traditional click attribution
- Exclusive coupon tracking options
- Landing page tracking
- Survey-based attribution (HDYHAU)
- Advantages and disadvantages of alternative options
- Tools and services recommendations
- Negotiating the best alternatives for each campaign
Panelists:
- Cassandra Scarbeck, InfluenceLogic
- Laura Goodsell, Goodsell Marketing
- Joey Asleson, Team Bespoke
- Jake Fuller, JEBCommerce
- Anne Mies, Simpl-eCommerce
- Tricia Meyer, PMA (Moderator)
