PMA Webinar: Toolbar Compliance and Google’s New Extension Policy
FollowLast month Google rolled out a new Google Chrome Web Store “Affilate Ads” Program Policy. Aimed at extensions that monetize through the use of affiliate links, it renewed performance marketing discussions about the overall use of toolbars in the industry. Spurred by the industry discussions that ramped up late in December, the PMA Coupons and Deals Council decided to once again take up the topic, with a new light cast by the Google policy.
Join PMA members for a free webinar entitled “Google’s New Extension Policy: Toolbar Compliance, Challenges & Growth Strategies.” The webinar will be held via LinkedIn on April 16, 2025, at 1pm Eastern. Registration is open now and will allow you live viewing (with Q&A) plus immediate access to the video replay.
Who is this webinar for? Anyone in the industry who wants to have a better understanding of the impact of extensions on affiliate marketing as well as the new Google extension policy. This includes: publishers that use extensions or are considering deploying one, retailers who work with these publishers, networks that allow the publishers into their networks, and agencies who need help evaluating the merits of toolbars.
Agenda:
- Current state of toolbars and extensions in affiliate marketing
- Google’s new extension policy regarding affiliate links
- Best practices for working with toolbar publishers in a retailer program
- Attribution models and challenges
- Industry responsibility for toolbar issues
- Standardization considerations and future possibilities
Panelists:
- Dylan Bertalli, PartnerCentric (Chair of Coupon and Deal Council)
- Michelle Kalinowski, NYMO & Co
- Kelly Ground, breakingGround Solutions
- Jeannine Crooks, Sled Dog Consulting
- Tricia Meyer, PMA (Moderator)
