PMA Webinar: Where (in) the Funnel Are You?

PMA Webinar: Where (in) the Funnel Are You?

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Over the last couple of months, the PMA’s Industry Advancement Council has been having some terrific conversations about publishers increasingly moving up and down the “funnel” (also sometimes called the customer “journey”). Out of those conversations came the idea for a webinar that would focus specifically on publishers using both coupons and content interchangeably and in different ways.

RSVP today for our upcoming webinar “Where (in) the Funnel Are You?” The webinar will be held March 26, 2024, at 1pm Eastern on LinkedIn Live for both members and non-members. Registering will also allow you easy access to the replay video should you miss the livestream.

A big thanks goes to our sponsor for this webinar, FMTC!

Topics for the webinar include:

• Traditional partner types and the typical customer journey through the funnel
• New cross-overs from coupon sites to content and content sites to coupons
• How influencers are using coupons
• Impact of technology
• Media buying on a CPA basis
• Considerations for merchants and agencies working with these publishers
• Attribution challenges
• What we can expect going forward

In addition, the panelists will be taking your questions live.

Panelists include:

• Joey Asleson, Team Bespoke
• Choots Humphries, LinkConnector
• Joe Sousa, Fanatics
• Michelle Morgan, Acceleration Partners
• Kelly Ground, Gray Harbor Digital
• Tricia Meyer, Sunshine Rewards

This webinar is perfect for merchants and agencies who are currently working with publishers already doing this or would like to work with more publishers who do. It’s also great for publishers who are on either side of it and curious about how it works.

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Tricia Meyer

Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.

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