Archive
2018 PMA Industry Survey
PMA Members can download the full whitepaper by logging into their accounts: 2018 PMA Performance Marketing Survey Full Year 2018. Excerpt: In the first annual Industry-wide study of its kind, The Performance Marketing Association (PMA) has gathered data from eight of the leading affiliate/performance networks and platforms to assess...
PMA 2014 Salary Survey Results
In an effort to provide salary insights and data to help performance marketing companies recruit and retain qualified employees, the PMA’s Measurements and Insights Council conducted a survey amongst the PMA members. Following are the results of the industry’s first Salary Survey detailing breakouts of the...
Insight, Attribution: An Overview of Attribution Tools and Techniques within the Affiliate Industry
This whitepaper was created to present a selection of attribution strategies and technologies developed by PMA member organizations. This piece will give marketing managers insight into what capabilities are currently available in the marketplace. It outlines the complex path a consumer takes online from awareness to transaction. Readers will walk away with...
PMA 2016 Salary Survey Results
In an effort to provide salary insights and data to help performance marketing companies recruit and retain qualified employees, the PMA’s Measurements and Insights Council conducted a survey among the PMA members and members of the Performance Marketing Industry. Following are the results of the 2016 Salary...
PMA 2017 Salary Survey Results
In an effort to provide salary insights and data to help performance marketing companies recruit and retain qualified employees, the PMA’s Measurements and Insights Council conducted a survey among the PMA members and members of the Performance Marketing Industry. Following are the results of the 2017...