Since the inception of the performance marketing industry, the primary form of affiliate attribution has been Last-Click. This means that the last publisher in the clickstream receives 100% of the commission. Although this an easy and simplistic model that has helped build the industry for...
Chad Waite lives in Sandy, Utah and is the marketing manager of AvantLink. AvantLink is a leading affiliate marketing network with the goal of quality over quantity. They consistently strive to challenge standard practices and disrupt the industry status quo. ...
As part of its continuing efforts to help affiliates become more successful in the industry, the PMA Publisher Recruitment Council has created a new infographic entitled, Finding Your Next Merchant. The guide follows the first resource in the series, Signing Up with An Affiliate Program....