Video Replay of “Understanding Coupon Versus Deal Sites”

Video Replay of “Understanding Coupon Versus Deal Sites”

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The PMA recently held a LinkedIn Live webinar entitled “Understanding Coupon Versus Deal Sites: Optimizing Your Program with Both.” Panelists focused on the similiarities and differences between coupon, deal, and cash back publisher models as well as how agencies and brands could work with them.

The webinar is now available for replay via LinkedIn or YouTube.

Panelists included:

• Dylan Bertalli, PartnerCentric (Chair of PMA Coupon and Deal Council)
• Joe Coyle, Slickdeals
• Anne Mies, Simpl-eCommerce
• Brook Schaaf, FMTC
• Tricia Meyer, PMA, Moderator

Tune in for a great discussion of how publishers can set themselves apart and also the way that brands can make the most of those differentiators. What do these sites offer consumers that is of benefit to the brands that work with them? In addition, how have recent Google updates impacted the coupon and deal space?

Thanks to Simpl-eCommerce for sponsoring this webinar and to all of the panelists for sharing their content so freely!

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Tricia Meyer

Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.

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