Webinar Replay: CLO Meets Affiliate Marketing
FollowThe Publisher Recruitment Council of the PMA recently held a LinkedIn Live webinar entitled “CLO Meets Affiliate Marketing: Unlocking Insights and Opportunities in Card-Linked Offers.”
The webinar is now available for replay on both LinkedIn and YouTube. However, if you watch the LinkedIn version, you will also see some great added commentary by the viewers as well as additional questions to answers we didn’t get to during the webinar.
Agenda items included:
- What are card-linked offers and what do they look like from the consumer side?
- How do card-linked offers relate to the affiliate industry?
- What are the challenges and advantages of working with CLO partners?
- How is CLO evolving within the affiliate industry?
Panelists were:
- Nikki Yorgiadis, Publisher Recruitment Council Chair, Gen3 Marketing
- Teresa Grammatke, eAccountable
- Megan Neri, DMi Partners
- Chris Schell, Rakuten Advertising
- Tricia Meyer, PMA (Moderator)
Thanks to all of the panelists as well as the active participants on LinkedIn!
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Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.
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