Webinar Replay: Influencer Marketing and Affiliate – Tracking Strategies Beyond the Click
FollowThe PMA Industry Advancement Council recently hosted a round-table of experts to discuss how influencer and affiliate can be successfully integrated beyond traditional click tracking. The video for “Influencer Marketing and Affiliate: Tracking Strategies Beyond the Click” is now available for replay on LinkedIn (requires registration to view) and YouTube.
Some Key Takeaways:
- Brands should clarify goals for influencer partnerships: brand awareness, content creation, sales, or ambassador programs.
- Influencer marketing tracking is challenged by complex consumer viewing habits across platforms.
- Brands and influencers must educate themselves on various attribution models to maximize revenue potential.
- Major affiliate networks offer advanced attribution settings for tracking partner contributions.
- Potential tracking innovations include coupon code tracking, landing pages, and survey-based attribution.
- There is an Increasing overlap expected between influencer, coupon, and content marketing channels, with the expectation that influencer and affiliate overlap will continue to grow.
Agenda:
- Challenges for influencers with traditional click attribution
- Exclusive coupon tracking options
- Landing page tracking
- Survey-based attribution (HDYHAU)
- Advantages and disadvantages of alternative options
- Tools and services recommendations
- Negotiating the best alternatives for each campaign
Panelists:
- Cassandra Scarbeck, InfluenceLogic
- Laura Goodsell, Goodsell Marketing
- Joey Asleson, Team Bespoke
- Jake Fuller, JEBCommerce
- Anne Mies, Simpl-eCommerce
- Tricia Meyer, PMA (Moderator)
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Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.