What You Missed from the PMA in 2015

2015 was a busy year for the Performance Marketing Association Councils. Throughout the year each Council worked on various projects, whitepapers, and infographics. Here are a few of the most popular that you might have missed.

The Benefits of Using Affiliate Links Over Adsense, For Bloggers: Find out why bloggers are making the shift from using Google Adsense in their posts to incorporating affiliate links. This paper from the Publisher Recruitment Council helps lay out the various reasons that affiliate links are optimum.

2014 Salary Survey Results: The Measurements and Insights Council kicked off the year with the results of the Salary Survey conducted across the industry late in 2014. Be on the lookout for the next survey coming soon.

Signing Up with An Affiliate Program: This infographic from the Publisher Recruitment Council is great for those just starting out in affiliate marketing who want to learn the first 3 steps in getting started as an affiliate.

Insight, Attribution: An Overview of Attribution Tools and Techniques withing the Affiliate Industry: Attribution is a hot topic in performance based marketing and this whitepaper from the Measurements and Insights Council shows examples of how different networks are approaching it.

FTC Disclosure in 2015: This blog post updates the work done by the Compliance Council last year on FTC requirements for disclosure in performance based marketing. Both the post and the previous whitepaper should be read by all affiliates, merchants, and affiliate managers.

Performance Marketing Glossary: The Industry Advancement Council has updated this highly comprehensive resource to include everything from industry jargon to terminology and acronyms.

Co-Opetition: When Is It A Good Idea to Work With a Competitor: Members of the PMA pride themselves on working with others in the industry for the betterment of all of our companies. This whitepaper from the Industry Advancement Council looks in-depth at various competitors and how they are working together.

If you are a PMA member who would like to get involved with the Councils by joining or sponsoring a Council, you can learn more about them on our PMA Councils page. The Councils are always looking for new members and project ideas.