2018 Performance Marketing Study

2018 Performance Marketing Study

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For the last two years, the Performance Marketing Association has been working to bring together key industry players to conduct an industry-wide survey focused on the size of affiliate marketing in the United States.

Working with PricewaterhouseCoopers (PwC), we were able to produce a whitepaper that not only estimates the size of the industry at over $6 billion but also provides key metrics in terms of Ad Spend, Revenue by Advertising Sectors, Return on Ad Spend, and more.

Some of the key takeaways from the study include:

• The highest ad spend by affiliate type when to Content and Bloggers at 39%.
• Although Return on Ad Spend (ROAS) varied greatly by advertiser sector, the average ROAS excluding financial institutions was 12:1.
• Retail accounted for 50% of total spend by sector.

PMA members can log into their member accounts and download the white paper for free. Non-members can now download it for free as well (previously $99).

Thanks to the following participants for their contributions to this huge undertaking:

• AWIN
• CJ Affiliate
• Impact
• LinkConnector
• Partnerize
• Pepperjam
• Rakuten Marketing
• ShareASale

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Tricia Meyer

Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.

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