Are Robot Marketers the Future?
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There are a wide variety of online marketing tasks that can be aided and improved by the use of technology, but the human part of the marketing equation isn’t replaceable by robots – at least not yet.
A new Bloomberg report states that mobile robots and “smart” computers are threatening to replace up to half the U.S. workforce within the next decade or two. The report cites an Oxford University study that identified more than 700 occupations at risk of computer automation.
Of course, online marketing was born from the technological advances and proliferation of the World Wide Web. And since its inception online marketing has evolved and blossomed due to sophisticated software that can perform everything including monitoring, tracking, attribution, back-end shopping carts, ad serving software and so much more.
The relationship between marketing and technology is interdependent. As technology moves forward so does online marketing. It’s been a win-win.
Marketers may not have made the list of occupations being replaced by robots in the next two decades, but what about 30 or 40 years from now? Will robots be doing your job?
So, what specifically is it about the human component of online marketing that makes people necessary to the process. I’d love to hear what you think the future holds.
Meanwhile, if you are looking for a job in performance marketing or have an open position and looking to hire, check out the PMA’s Job Board. It’s free.
Lisa Picarille
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