The Performance Marketing Associations’ Industry Advancement Council, in conjunction with eAccountableOPM and Clear Voice Survey, conducted the “Online Consumer Offer Value Study” to help measure the value of services from coupon, offer, deal and reward publishers to consumers (publishers who offer discounts and offers, as...
Five years ago today the first formal trade organization was formed to represent the interests of the multi-billion performance marketing industry. In 2008 leaders of the performance marketing industry came together to form a not-for-profit organization that would connect, inform and advocate on behalf of this...
Earlier today the New York State Court of Appeals ruled that Amazon and other out-of-state online retailers must collect state sales tax on purchases made by New York State customers. The case, which combined two law suits brought by Amazon.com and Overstock.com, was decided 4-1 by...
Jim Sterne, Founder of the eMetrics Summit and co-founder and current Chairman of the Digital Analytics Association will be one of the Keynote speakers at Affiliate Management Days (AM Days) taking place April 16-17, 2013 in San Francisco. Jim’s keynote, The Human Side of Analytics, will...
Robert Glazer, Founder and Managing Director at Acceleration Partners , a digital strategies and marketing firm, will be moderating a panel at Affiliate Management Days (AM Days) taking place April 16-17, 2013 in San Francisco. The much anticipated session– called The Role of the Affiliate Network...
Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Ron Tracy joined host Lisa Picarille Listen to the podcast Ron is an affiliate manager with My Essence. His corporate roles have included VP of North...
Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Chris Johnson joined host Lisa Picarille. Listen to the podcast Chris is Content Director & Conference Programmer for A4u’s first annual Performance Marketing...
Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Crosby Haffner joined host Lisa Picarille. Listen to the podcast Crosby is the CEO of Tactara, an email service company that started in...
The Performance Marketing Association is excited too announced that more than two dozen of it esteemed members will be speaking at next week’s Affiliate Summit West 2013 in Las Vegas. Come out and support them by attending their sessions and panels. Here are some of...