When an advertiser makes the decision to either work or not work with a coupon affiliate, special considerations need to take place. For our purposes today we define “advertiser” as either a retailer or merchant. On a recent call for the Retailer and Merchant Council, PMA...
[caption id="attachment_14124" align="alignright" width="310"] Image credit: rukanoga [/caption] Fanatics is a Corporate Member of the Performance Marketing Association. This article originally appeared in FeedFront Magazine, Issue 16. Trademark (n) – A symbol, word, or words legally registered or established by use as representing a company or product. It...
BrandVerity is an Industry Champion Member of the Performance Marketing Association. This article originally appeared in FeedFront Magazine, Issue 24.
Alternatives to the typical affiliate marketing relationship, such as referral programs, MLM (Multi-Level-Marketing), and sub-affiliate arrangements can be useful tools for brands to gain new customers. These systems often have lower barriers to entry than traditional affiliate networks, and can quickly introduce fresh traffic and incremental revenue.
However, because these systems are so open and flexible, they can also be manipulated by black hats, exposing brands to abuse.