FTC Update on Instagram Disclosure Plus Free Whitepaper
The FTC has issued 90 letters regarding improper disclosure on Instagram. Learn about the new information as well as download our whitepaper on disclosure and social media....
FTC
FTC Alleges Both Merchant and Affiliate Liable for Affiliate Actions
A preliminary injunction was granted to the FTC against a merchant, network, and affiliate for deceptive advertising....
FTC Compliance Update
Compliance affects everyone in the affiliate marketing channel and protects both affiliates and merchants. Failure to disclose material connections can result in the FTC taking action against advertisers, affiliates and agencies....
What You Missed From the PMA in 2016
A look back at what the Performance Marketing Association accomplished in 2016....
Affiliate Marketing Network Liable for Deceptive Advertising
A U.S. Court of Appeals affirmed a lower court decision holding an affiliate network (CPA network) liable for theiraffiliates' false advertising. ...
Affiliates Sued By Merchants for False Advertising
Two recent cases in the Southern District of New York held that merchants could file a cause of action against publishers for false advertising where the publishers were referring readers to other merchants for whom the publishers would earn a commission. ...
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