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Desiree Toto, CJ, Joins PMA Board of Directors

Desiree Toto, CJ, Joins PMA Board of Directors

I am pleased to announce the addition of a new member to the Performance Marketing Association Board of Directors. Desiree Toto, Senior Vice President, Product & Operations at CJ Affiliate, will be joining the Board effective immediately:

About Desiree:

As Senior Vice President of Product & Operations, Desiree leads a global team of talented Product and Support Operation Managers. This team’s collective goal is to deliver and implement highly innovative and differentiating products and solutions that meet our clients’ needs and set them up for success.

On her way to the top of the Product and Operations organization, Desiree was a leader within CJ’s Client Development department, managing teams responsible for the success of some of CJ’s top clients. Desiree has over 14 years of experience in digital media: in marketing, client management, and product development.

Desiree graduated with honors from Clark University with a BA in both Marketing and Studio Arts.

Desiree joins the following other current Board members:

  • Mike Allen, Businesswright
  • Sarah Beeskow Blay, Silverbean
  • Christen Evans, Cratejoy
  • Jim Nichols, Exclamation Marketing Solutions
  • Mandy O’Brien, Partnerize
  • Anne Parris, DMi Partners
  • Jeannine Crooks, Awin
  • Sarah Johnson Dayes, Acceleration Partners
  • Joe Sousa, Fanatics, Inc.
  • Lacie Thompson, LT Partners
  • Chris Tradgett, Publisher Discovery

I am excited to welcome Desiree to the Board and look forward to working with her on all of the great things the PMA is up to this year!

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Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. You can find her on Twitter @SunshineTricia.

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