Analysis includes: Rethink Attribution – Discover why affiliate attribution isn’t just about the last click—and why that mindset is holding your program back. Uncover Hidden Influence – See how affiliates contribute at every stage of the funnel, not just at the point of sale. Break Free from Last-Click...
Coupon and deal analysis includes: Unlocking Growth: Diversifying Your Affiliate Program Coupon and Deal Affiliate Strategies: Best Practices Navigating the Modern Consumer: Affluent and Price-Conscious Coupon Best Practices for Advertisers Coupon Creation and Formatting Guidelines Black Friday and Cyber Monday: Coupons Fueling Mobile Growth Holiday Season: The Impact of Coupons on Holiday...
Attribution options discussed in the paper include: First Click Last Click Coupon Code Preferred Publisher Custom Attribution Linear Time Decay Hybrid Attribution AI-Powered Privacy-First Event Attribution Email Attribution ...