Free Round Table Replay: Performance Marketing Strategies and Trends During COVID-19 for Q3 and Back to School

Free Round Table Replay: Performance Marketing Strategies and Trends During COVID-19 for Q3 and Back to School

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Earlier this week the PMA’s Industry Advancement Council held a members-only virtual roundtable concerning COVID-19 and how it is impacting Q3 planning, including Back to School Campaigns.

Panelists were:

• Scott Wanamaker, eAccountable (Moderator)
• Karen Garcia, Lab6Media
• Christen Evans, Apogee
• Adam Dahlen, PartnerCentric

The webinar was so timely and got such great reviews that we have decided to temporarily make the audio recording free for non-members to download. I attended the webinar and found myself scribbling down so many ideas about how to approach the next couple of months, including niches that I need to further investigate.

The webinar was geared toward merchants, affiliates, and OPMs. Four different agencies were represented, and each of them represented dozens of different merchants. They discussed trends that they are seeing with both merchant verticals and affiliate types, including paid placements and budgetary issues.

If you are a merchant or an OPM, this webinar will give you a little competitive intelligence into what others are doing. If you are an affiliate, you will get tips on which verticals to consider ramping up with over the next couple of months.

Non-members can sign up for our mailing list to get access to the audio as well as several other PMA whitepapers and reports by accessing our Whitepapers and Guides page.

PMA members can download the webinar either in the Slack Channel #Documents-Downloads or with the link below if you are logged in:

Thanks so much to Scott and the participants for taking this on and helping us all grow our businesses thanks to their insight and experience!

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Tricia Meyer

Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.

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