New Influencer and Creator Council Chair: Laurie Cutts
FollowThe PMA is excited to announce that Laurie Cutts, Everflow, will be the chair or our newly-created Influencer and Creator Council.
“Laurie Cutts leads agency partnerships at Everflow, the global partner marketing tracking and attribution platform. She is responsible for the success of Everflow’s agency partnerships that help Everflow’s clients grow and scale their affiliate programs. Prior to Everflow, Laurie led partnerships and marketing at Acceleration Partners, the leading global partnership marketing agency. Laurie has extensive experience in digital marketing, affiliate and partner marketing, customer acquisition, e-commerce, B2B and direct to consumer marketing. She graduated from The George Washington University with a Master’s in Business Administration.”
The Influencer and Creator Council had its first meeting last month and has just finalized its Mission Statement:
“The Influencer and Creator Council recognizes the critical role creators play in a diverse and evolving affiliate ecosystem. The council will highlight the importance of performance-based, brand awareness, and creator-driven content while supporting both creators and brands with education and strategies to maximize impact and scale successful partnerships.”
The Council meets the 2nd Thursday of every month. If you are a PMA member interested in joining, reach out to Tricia or Dori.
If you are a PMA member interested in joining any one of our Councils, read more here.
