New Webinar: How AI is Shaping the Affiliate Industry
FollowTwo months ago, the PMA Measurements and Insights Council launched a brief survey of affiliate marketers to explore how they’re using AI in their work. This survey followed two similar studies conducted by the PMA in 2023, with the goal of understanding how usage and attitudes toward AI have evolved. The Council is now excited to share the results and discuss what they reveal about the growing role of AI in affiliate marketing.
Join PMA members for a free webinar entitled “How AI is Shaping the Affiliate Industry: Exploring Tools, Trends, and Trust in Performance Marketing.” The webinar will be held via LinkedIn on October 28, 2025, at 1pm Eastern. Registration is open now and will allow you live viewing (with Q&A) plus immediate access to the video replay.
Who is this webinar for? Anyone in affiliate marketing who is looking to understand more about how they can be using AI strategically to meaure and grow their business.
Thank you to our sponsor for this webinar, NucleusLinks.
Agenda:
- How marketers are currently using AI tools for affiliate marketing, including content creation, fraud detection, and more
- Potential impacts of AI generated content on the industry
- Whether efficiency is more important than ROI when creating AI strategies
- Which AI tools affiliate marketers are most likely to be using and which might soon increase
- Whether LLM citations will impact content creation and the overall industry
- Risks and opportunities in both the near and long-term
Panelists:
- Jenna Walsh, Awin, Council Chair
- Denys Babaiev, Scale Your Web
- Cornelius Frey, NucleusLinks
- Jake Leskovar, xpflow
- Renee Christensen, Right Side Up
- Tricia Meyer, PMA (Moderator)
Sponsored By: NucleusLinks
NucleusLinks is an AI-powered SaaS platform that simplifies day-to-day affiliate ops for publishers. With publishers bleeding up to 50% of their affiliate revenues due to manual operational tasks, NucleusLinks utilizes automation to provide highly tailored products that help plug this revenue leak for publishers. In just months, we have delivered over $1.1M in incremental revenue for leading publishers worldwide.
Recognized as Best Affiliate Technology at the 2025 European Affiliate Awards and Best SaaS, Network & Tech Provider at the RAV Awards, NucleusLinks continues to set the benchmark for affiliate innovation globally. With further shortlists at the Digiday Technology Awards and Global Performance Marketing Awards, we are excited to be building the future of affiliate monetization. Learn more at nucleuslinks.ai.
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