Performance Marketing Glossary 2024 Edition (Download Now)

Performance Marketing Glossary 2024 Edition (Download Now)

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The Industry Advancement Council, chaired by Choots Humphries, co-founder of LinkConnector, has been hard at work revising one of the PMA’s most downloaded resources–the Performance Marketing Glossary.

The Performance Marketing Glossary’s 2024 update includes over 280 terms, acronyms, and abbreviations used in affiliate marketing. Examples of some of the 30+ new terms and definitions include:

• Card Linked Offers (CLO)
• Consumer Funnel
• BNPL
• Cookieless Tracking
• Earned Media
• Incrementality
• Connected TV
• LTV (Long Term Value or Lifetime Value of Customer)

The newly updated Glossary is available for anyone to download. We encourage our members to help spread the word about this valuable resource and share it freely!

Performance Marketing Glossary

In addition to Choots, special thanks go to the following Council members for their contributions: Joey Asleson, Ryan Fitzgerald, Jake Fuller, Laura Goodsell, Shannon Keen, Anne Mies, and Cassandra Scarbeck.

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Tricia Meyer

Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.

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