PMA 2025 Board of Directors Nominees

PMA 2025 Board of Directors Nominees

The nominations have been submitted, and I am happy to present the nominees for the open spots on our Board of Directors. Members will soon receive an email with their company’s unique Company Voting ID and voting link. In order to ensure that each company only gets one vote, it is imperative that companies watch for this email and vote accordingly. Voting will begin on November 4, and votes must be submitted by November 30. Thank you to all who participated in nominations.

Nominee List (alphabetical):

Ashleigh Arnaud, IntegriShield
Joey Asleson, Team Bespoke
Scott Chaplin, AvantLink
Jeannine Crooks, Sled Dog Consulting, LLC
Ceres Cueva, Rakuten Advertising
Kerry Curran. RBMA: Revenue Based Marketing Advisors
Jake Fuller, JEBCommerce
Kelly Ground, breakingGround Solutions
Rachael John, Ignite Media Group
Jade Mayberry, Dentsu
Cassandra Scarbeck, InfluenceLogic

Bios:

Ashleigh Arnaud, IntegriShield

I’m excited to be considered for the PMA Board of Directors. As Vice President at IntegriShield, I’ve had the chance to get involved with the PMA’s Compliance Council, but I’m looking to take that involvement to the next level and contribute even more to the industry.

I’ve been working in performance marketing for years, with a focus on affiliate management, search arbitrage, compliance, and strategy. I’m passionate about helping our industry grow and evolve, especially as businesses face tighter budgets and bigger expectations. I want to work with the PMA to make sure we’re advocating for performance marketers, staying ahead of legislative changes, and creating opportunities for growth.

Promoting best practices and compliance is also really important to me. It’s a fast-moving industry, and we need to make sure businesses have the tools and resources to stay on top of changes while still being able to make a profit. I’m eager to help the PMA continue its work in educating and guiding the community on these standards.

One of the best parts of being involved with the PMA is the opportunity to connect with others in the industry. I’d love to help create even more chances for collaboration and knowledge-sharing, whether through webinars, workshops, or informal discussions. We’re stronger together, and I want to be a part of fostering that sense of community.

Lastly, I think it’s important to raise awareness of just how valuable performance marketing is. I want to help demonstrate its impact to advertisers and stakeholders, showing them why investing in this space is smart business.

I’m confident that my experience in performance marketing and my passion for advocating for the industry would make me a strong addition to the PMA Board, and I’m excited for the opportunity to contribute.

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Joey Asleson, Team Bespoke

I believe that I would be a great fit for the PMA Board of Directors. As a passionate marketer with extensive experience in affiliate, performance, and partnership marketing, I am excited to bring a fresh, dynamic perspective. Serving on the Industry Advancement Council, I’ve made it my mission to infuse new energy into our space and broaden its appeal as the industry evolves. The Board needs forward-thinking leaders to bridge the gap between traditional methods and the innovative trends shaping our future.

My career journey spans networks, brands, and agencies, giving me a holistic view of the affiliate ecosystem. I have helped create strategic campaigns, launch partnerships, and navigate the complex monetization process for various brands. My background in advertising, public relations, and marketing has equipped me to understand both the business and human aspects of our industry.

Beyond my professional roles, I actively engage with the PMA and the broader community. I’ve shared insights at panels and events, contributing to key resources like the new Affiliate glossary and a standardized Publisher Media Kit template. These tools empower newcomers to quickly make an impact in the partnership ecosystem.

I aim to champion the evolution of our industry from traditional ‘Affiliate’ models to today’s vibrant ‘Partnership’ ecosystem. This includes integrating technology, public relations, video, and creator—elements that make our channel so dynamic and ever-changing. My strong relationships with industry veterans and support for emerging leaders reflect my belief that our future lies in fostering collaboration and innovation.

I bring fresh energy, a new face, and valuable insights that will drive the PMA Board forward. My commitment to advancing the industry and my passion for the people I work with fuel my drive to contribute. I am ready to help guide our community into a bright future. Together, let’s ensure our channel thrives for years to come!

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Scott Chaplin, AvantLink

Scott Chaplin is a skilled relationship builder who has been central to AvantLink’s growth. Known for finding creative solutions, he values ideas from everyone, ensuring all perspectives are considered. Scott’s commitment to preparation means he’s always ready to face challenges thoughtfully and effectively. Electing Scott to the PMA board means choosing a leader and partner who fosters collaboration and drives positive, lasting impact for the organization.

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Jeannine Crooks, Sled Dog Consulting LLC

I’ve been honored to serve the members of the PMA on the Board of Directors for the last four years. Now I’m excited to serve one more time, for my third and final term on the Board. I’m so proud of the growth we have achieved as an organization, and I want to continue providing the support our Councils and members deserve though the many challenges our industry faces.

From AI to Google Knowledge Centers, industry consolidation to new FTC rules and requirements, I believe it’s more important than ever for the PMA to support our industry members in every way possible. Sometimes that involves training or networking, other times it’s White Papers or Webinars; whatever it is, I believe our purpose as an organization is to help our members achieve the greatest success possible in our wonderful industry.

For those I haven’t met, I’ve been in affiliate marketing since the late 90’s. I’ve been an affiliate, merchant, vendor, with an affiliate network twice, and now own my own small agency, Sled Dog Consulting, so named because we have two Siberian Huskies we take sled dog racing.

After nearly 26 years in the industry, I can still proudly say that I love affiliate marketing and the people working within it more than ever. I remain committed to supporting each and every industry member to the fullest of my abilities. I would be grateful for your vote enabling me to serve a final two years on the Board and continue serving the community I adore.

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Ceres Cueva, Rakuten Advertising

With over a decade of experience in digital marketing, Ceres brings a wealth of expertise in driving growth through affiliate, influencer, and performance marketing. She currently leads a global publisher team at Rakuten Advertising, one of the leading and largest global affiliate marketing networks, where she oversees strategy and execution for partner marketing. This role has honed her ability to manage high-impact campaigns across diverse markets, ensuring alignment with global brand objectives while driving the industry forward through innovation and publisher relationships.

Prior to Rakuten, Ceres held pivotal roles at Macy’s and CJ, where she developed sophisticated digital strategies to enhance brand visibility, engagement, and conversion. This hands-on experience solidified her skills in performance-driven marketing and data analytics, which remain integral to her approach. Beyond campaign management, Ceres has cultivated strong industry relationships with major stakeholders, including key publishers, media partners, technology providers, and brands. These connections enable her to stay at the forefront of digital marketing trends, identifying early opportunities for partnerships that deliver measurable results. Known for a strategic mindset and collaborative leadership style, Ceres consistently fosters a culture of innovation and excellence within Rakuten Advertising and the industry at large.

On the board, Ceres would leverage this extensive background to provide insights on scaling digital strategies, optimizing marketing investments, and fostering partnerships that drive sustainable growth. Her proven track record makes her a valuable addition to the PMA, and her commitment to advancing digital transformation within affiliate marketing will help the organization to further it’s influence in the digital marketing industry.

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Kerry Curran, RBMA: Revenue Based Marketing Advisors

Thank you for the opportunity to apply for a board position with the Performance Marketing Association (the PMA). With over 20 years in digital marketing, business development, and executive leadership, I am excited to bring my expertise to support the PMA’s mission. I have held strategic and executive roles with leading agencies, including iProspect, Digitas, GroupM, and Gen3, where I built relationships with senior marketers and drove results through thought leadership, education, and networking. I have also participated on local non-profit boards and am currently the President of the PTO for my daughter’s school.

Affiliate marketing is at a pivotal moment, intersecting with ecommerce, influencer marketing, martech innovations, and data-driven strategies. My vision for the PMA includes: 1) expanding brand engagement by fostering relationships with brand advertisers and providing targeted, curated content and events; 2) enhancing the PMA’s industry influence to secure a greater share of media budgets for affiliate marketing; and 3) driving data innovation by leveraging affiliate customer data to inform other digital channels. I also aim to elevate the PMA’s educational impact by developing targeted master classes and workshops for brand-side marketers.

My contributions to the affiliate marketing industry include serving as a panelist, keynote speaker, and emcee at events such as Affiliate Summit, AWIN Think Tank, and impact.com’s iPx. I was also a guest on Impact’s The Partnership Economy podcast. Additionally, I spearheaded the 2023 state of the industry research paper, High Performance, High Demand [link: https://hubs.ly/Q02WfSfd0].

As the founder of RBMA: Revenue Based Marketing Advisors and host of Revenue Boost: A Marketing Podcast, I work with executives to emphasize the importance of marketing for sustainable growth. I look forward to bringing this perspective to the PMA board to grow membership and amplify industry impact. Thank you, Kerry

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Jake Fuller, JEBCommerce

Hi, I’m Jake. I’ve been in the digital marketing industry for the past 14 years ranging from agency work, lead generation efforts, and more recently, B2C Agency representation and affiliate strategy at JEBCommerce.

The PMA has been such a blessing for me as I’ve always believed that our channel has enough room for us all. While friendly competition is necessary, I’ve always held true to being an open book and that when we help educate, train, and involve others – we all win! It’s a reason I love being apart of the PMA.

Back in January of 2024 I took over JEBCommerce as Owner and CEO while our founder, Jamie, stepped down. In a short timeframe I have focused heavily on creating more accessible content for the industry, joining as many events as possible, and re-vamping the agency with new ideas that have led to consistent growth and 2 new industry awards in 2024 and countless new connections.

While my involvement in the PMA is more recent, I have continued to look at ways I can be more valuable to the industry, and to the PMA, and would love your consideration as a new Board of Directors member.
My goal is simple – use the position to continue sharing my knowledge, resources, and time to leave a positive impact on our industry. I’d bring a fresh perspective to how the PMA offers membership levels, benefits, and overall messaging to attract new members and always have an open mind to trying new things. Our industry thrives when our brightest minds work together for a common goal and I’d love to join many of you in which I would love to learn from along the way.

Either way – I’m always here (board or not) to lean on for additional exposure, ideas, and resources if I can be of any help – I truly love what everyone has been doing and being involved this year has only left me more excited for the future of our industry and the PMA.

Have a fantastic day – and Thanks again for reading through my entry. Now go kick some ass in Q4 to round out your year!

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Kelly Ground, breakingGround Solutions

Kelly Ground is an expert in affiliate and partnership marketing, with nearly 20 years of experience. She is the Founder and Principal Consultant of breakingGround Solutions and currently serves as Treasurer on the Board of Directors for the Performance Marketing Association, seeking re-election after two successful years.

Her strategic insights and innovative approach have driven growth across various marketing programs. As Chief Growth Officer at an acquisition marketing publisher, Kelly led initiatives that achieved over 100% user acquisition growth. She was also named one of the Top 50 Women Leaders of Tampa for 2024. Prior to that, as Senior Director of Strategy and Insights at Acceleration Partners, she guided global affiliate marketing programs for over 6.5 years, earning recognition as a Top 30 Partnership Marketing Changemaker in the US by Hello Partner in 2023.

Earlier in her career, Kelly served as a Senior Digital Marketing Manager at HSN, where she boosted revenue through affiliate and display programs. Her experience spans multiple industries, including employee benefits publishing, manufacturing, and telecommunications.

Kelly is a frequent speaker at affiliate marketing conferences, and her thought leadership has been featured in several industry publications. She holds a Bachelor of Arts in political science with a minor in journalism from Clemson University. Outside of work, Kelly enjoys spending time with her family—her husband, two children, and their dog—and spends weekends watching her daughter play soccer and her son play golf. Her diverse background and proven track record make her a formidable force in the affiliate and partnership marketing arena.

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Rachael John, Ignite Media Group

Rachael John is an accomplished sales leader with over 15 years of experience in digital marketing and media. As Vice President of Sales at Ignite Media Group, Rachael has been instrumental in driving substantial revenue growth by developing strategic partnerships and creating customized marketing solutions for clients. Her ability to foster a high-performance sales team at Ignite has made her a pivotal figure in the company’s success.

Rachael’s leadership extends beyond sales to her deep understanding of performance marketing, where she has demonstrated a consistent ability to leverage performance media channels to meet client goals. Throughout her career, Rachael has built a reputation for innovation, agility, and results-driven strategies in the competitive landscape of digital marketing. She has focused her career in building successful customer acquisition programs for Fortune 500 brands, often launching net-new media channels with her large brand clients. She has a unique ability to showcase the value of performance marketing to gain trust and large-scale investment within those partnerships.

Her expertise spans affiliate marketing, paid media, and data-driven campaign optimization. She has consistently delivered strong ROI for clients across industries, earning their trust and enabling them to scale and enhance their marketing efforts. Her forward-thinking approach has positioned Ignite Media Group as a leader in the digital media space.

As she campaigns for a seat on the Performance Marketing Association’s board of directors, Rachael envisions a future where performance marketing thrives through collaboration, innovation, transparency and trust. She wants to be an advocate for performance marketers to continue taking up spaces and amplify the positive impacts that performance marketing can have on the world’s leading brands.

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Jade Mayberry, Dentsu

Jade is an experienced marketer trusted by best-in-class digital marketing agencies, start-ups, and direct-to-consumer brands. With over 10 years in the space, Jade has a breadth of experience across direct response, paid media, retail media and specializes in affiliate & performance partnerships. She has helped establish affiliate marketing service offerings at three agencies and has trained multiple brands to manage their programs in-house. Currently, she serves as the Head of Affiliate & Performance Partnerships, North America, at Dentsu, overseeing an award-winning team across a network that includes Carat, iProspect, Dentsu X (formerly 360i), Merkle, and Dentsu Creative.

For the past three years Jade has been a respected expert judge for industry awards including the US Partnership Awards, Global Performance Marketing Awards and Rakuten’s Golden Link Awards. She was recognized as a Top 30 US Partnership Marketing Changemaker by Hello Partner/PerformanceIN and was named one of MarTech Records’ Top 22 Affiliate Marketing Leaders shaping key industry trends.

Returning for another term on the PMA board, Jade would continue to bring a unique perspective representing the holding company sector and contribute a diverse, forward-thinking viewpoint essential to advancing industry standards and innovation.

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Cassandra Scarbeck, InfluenceLogic

Hello PMA Friends! After serving for the last year and a half on the Industry Insights Council, I am eager to deepen my involvement with the PMA and bring my unique perspective and expertise in performance-based influencer marketing to the Board of Directors.

My career began with offline media strategies for Fortune 500 companies and small businesses, designed to influence consumer behavior. In 2014, I transitioned to digital media and embraced performance-based marketing, a field I have passionately pursued ever since.

My experience spans both the network and agency sides of the industry, having held roles such as Associate Manager at CJ, Publisher Development Manager at Acceleration Partners, and Director of Affiliate at Assembly Global. Currently, as Vice President of Brand Partnerships at InfluenceLogic, I lead efforts to find brands that we can help scale customer acquisition on YouTube and other social media platforms entirely on a performance basis. Additionally, I serve as a Principal at Wasabi Ventures and head brand partnerships for properties under Authority Media Group.

I am deeply passionate about the performance marketing space because of its unmatched value and the symbiotic nature of our ecosystem. I love developing strategic partnerships that fuel growth for my clients and industry peers and making a positive impact on a global scale. The relationships and collaborative spirit within our community are a constant source of inspiration for me.

I am excited about the opportunity to further serve the PMA, and I would welcome wholeheartedly the chance to get to know more of you through this role. You’re the reason this industry is so fun and rewarding. Let’s gooo!