PMA Webinar: Performance Marketing Compliance Updates for 2025
FollowCompliance may not be one of your favorite performance marketing topics (or maybe it is?), but it is still one of the most important. As part of our continuing series of monthly affiliate marketing webinars, the PMA Compliance Council will be hosting a round-table of experts in various areas of compliance. Each of our experts will touch on different areas of compliance that are hot topics for 2025.
Join PMA members for a free webinar entitled “Performance Marketing Compliance: Updates for 2025.” The webinar will be held via LinkedIn on February 27, 2025, at 1pm Eastern. Registration is open now and will allow you live viewing (with Q&A) plus immediate access to the video replay.
We are thankful to our sponsor for this webinar — Virus Positive Technologies.
Agenda:
- TCPA 1:1 Consent Rule
- U.S. Federal and State Privacy Laws
- Consent Management Platforms
- Google Digital Fingerprinting
- Beneficial Ownership Information Reporting (Corporate Transparency Act)
- Brand Compliance Challenges for Advertisers
- Cookie Hijacking By Unapproved Affiliates
Panelists:
- Tricia Meyer, PMA (Moderator)
- Gary Kibel, Davis+Gilbert
- Gayla Huber, IntegriShield
- Steven Brown, Moonpull
- Gaurav Sethi, Virus Positive Technologies
About Our Sponsor: Virus Positive Technologies
Virus Positive Technologies (VPT) is pioneering the market of Affiliate Fraud Management & Brand Protection. VPT’s disruptive methodology identifies non-compliant behaviors such as Cookie Hijacking, Cookie Stuffing, Ad Hijacking, Brand-Bidding, Aggressive Web & Site Push Notifications, and Parked Domains injected into consumer web sessions. These tactics divert customers to competitor offerings, negatively impacting conversion rates and damaging brand reputation.
By eliminating these invasive threats, VPT consistently recovers advertisers’ revenue and brand value, enabling companies to reclaim more than 90% of their stolen revenue. The world’s largest retailers trust VPT’s solutions to eliminate fraudulent promotions, preserve the online customer experience, and ensure sustained revenue recovery.
