PMA Webinar: Understanding Coupon versus Deal Sites

PMA Webinar: Understanding Coupon versus Deal Sites

Follow

Last week at Affiliate Summit East, members of the PMA Board of Directors debated the topic of whether coupon, deal, and cashback sites are valuable as publishers. One of the main points of the debate was that although we tend to lump coupon, deal, and cash back sites together, they are distinct business models and each individual publisher brings different attributes to the affiliate relationship.

One of the most important parts of working with all of these sites is understanding the differences between them. Join us for an upcoming free webinar entitled “Understanding Coupon Versus Deal Sites: Optimizing Your Program with Both.” The webinar will be held via LinkedIn on August 27, 2024, at 1pm Eastern. Registration is open now and will allow you live viewing (with Q&A) plus immediate access to the video replay.

The content of this webinar is aimed at brands and agencies who are currently working with or interested in working with the different business models but want to understand best practices and ways to make the partnerships more valuable. Just in time for Q4 placements!

We are thankful to our sponsor for this webinar — Simpl-eCommerce

Agenda items include:

• Basics of coupon, deal, and cash back sites and why we frequently lump them together
• What differentiates deal sites from coupon sites
• How cash back overlaps with coupons and deals
• Ways that the different sites set themselves apart
• How brands and agencies can best optimize their programs with these publishers
• What analytics should be considered
• How are recent Google updates impacting these sites and the brands they work with

Panelists will be:

• Dylan Bertalli, PartnerCentric (Chair of PMA Coupon and Deal Council)
• Joe Coyle, Slickdeals
• Anne Mies, Simpl-eCommerce
• Brook Schaaf, FMTC
• Tricia Meyer, PMA, Moderator

About our Sponsor: Simpl-eCommerce

Simpl-eCommerce: is all about Purposeful Affiliate Marketing. Knowing where your sales come from, and how to maximize profitability. We work with your growth objectives to build a customized program with transparency, purpose and clarity. We work with clients to audit programs, launch programs and/or long term management of affiliate programs. Annie Mies, the founder of Simpl-eCommerce is a brand marketer by career path, with 20+ years working to grow brands such as Cheerios, Betty Crocker, Green Giant, Kelloggs and many more. She got her foothold in affiliate marketing as a publisher for the Box Tops for Education “shop online earn for your school” program.

The following two tabs change content below.

• Bio
• Latest Posts

Tricia Meyer

Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.

Latest posts by Tricia Meyer (see all)

• PMA 2025 Board of Directors Nominees - November 4, 2024
• PMA Releases 2024 U.S. Brand Survey Results - October 29, 2024
• Meet the PMA at PI LIVE Europe 2024 in London - October 21, 2024