Archive
What You Need to Know about Trademark + Bidding
Download the Coupon & Deals Council’s latest paper “What you need to know about Trademark + Bidding” to learn more about this important topic. [gview file="https://thepma.org/wp-content/uploads/2019/07/PMA-Trademark-plus-bidding.pdf"]...
How Attribution Models Affect Your Affiliate Program
New technology is opening doors to multiple attribution options....
Resource Guide for Affiliate Managers
Navigating the waters of affiliate marketing can be confusing, especially for new affiliate managers. The PMA Coupons and Deals Council has released a new document aimed at helping new affiliate managers learn the basic terminology, strategies, and dangers in running an affiliate program. The Resource Guide pulls together...
Benefits of Using Coupons
One of the most challenging questions advertisers may ask is whether or not working with coupon and deal affiliates is beneficial. Should coupons be offered and if so, what is the best strategy? The Coupons and Deals Council has recently released a guide that addresses...