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Navigating the waters of affiliate marketing can be confusing, especially for new affiliate managers. The PMA Coupons and Deals Council has released a new document aimed at helping new affiliate managers learn the basic terminology, strategies, and dangers in running an affiliate program. The Resource Guide pulls together...

One of the most challenging questions advertisers may ask is whether or not working with coupon and deal affiliates is beneficial. Should coupons be offered and if so, what is the best strategy? The Coupons and Deals Council has recently released a guide that addresses...