Affiliate marketers are often asked to send their “media kits” to retailers. In this document you will learn: What is a media kit? Who should receive my media kit? How often should I update my media kit? What information should I include? Publisher Media Kit Guidelines ...
The Round Table was organized and moderated by Tricia Meyer, owner of Sunshine Rewards and the PMA’s Executive Director. Panelists included: Sarah Beeskow Blay, Vice President, ShareASale Maura Smith, Senior VP, Pepperjam Choots Humphries, Co-Founder, LinkConnector The Round Table addressed the following topics and questions: How are affiliates using...
Last month the Industry Advancement Council held a webinar free for PMA members entitled "The GDPR and Affiliate Marketing--Why It Matters!). The audio is now available for members who were not able to attend. The webinar was organized and moderated by Yonatan Dotan, Founder & CEO...
The performance marketing industry can be complicated, with a large diversity of company types, marketing methods, supporting technologies and hundreds of thousands of people involved in the development of this emerging industry. Combine that with terms that may have different meanings in other areas of...
The Performance Marketing Associations’ Industry Advancement Council, in conjunction with eAccountableOPM and Clear Voice Survey, conducted the “Online Consumer Offer Value Study” to help measure the value of services from coupon, offer, deal and reward publishers to consumers (publishers who offer discounts and offers, as...
This white paper is not intended to offer any recommendations or solutions for advertising attribution or performance marketing practices. Instead, we strive to host a vigorous debate in the industry. As this paper demonstrates, there are many perspectives, many positives and many negatives. The Performance...
The PMA’s collection of member resources to guide Affiliates and Retailers through the important shopping days of Black Friday and Cyber Monday. Free resources from FMTC.com, Offers.com, AvantLink, Rakuten Marketing, and many more make up this free PMA generated resource. Also available online at the blog – https://thepma.org/pma-industry-resources-for-black-friday-and-cyber-monday/ PMA...
The Performance Marketing Association maintains a job board (http://jobs.thepma.wpengine.com) for Members of the organization as well as those interested in employment in the ever-growing and exciting world of Performance Marketing. The following PDF Report, published January 31st, 2015 gives you a snapshot of “Who’s Hiring in...
The Performance Marketing Association maintains a job board (http://jobs.thepma.wpengine.com) for Members of the organization as well as those interested in employment in the ever-growing and exciting world of Performance Marketing. The following PDF Report, published June, 2015 gives you a snapshot of “Who’s...
The performance marketing industry can be complicated. On top of grasping the sophisticated concepts, the performance marketing space has a lot of jargon, terminology and acronyms. The PMA’s Industry Advancement Council supports the standardization of terminology and has created this common resource, to minimize confusion and...
On October 30, 2015 – The FTC held a workshop titled “Follow the Lead” which discussed lead generation and the assorted privacy and consumer concerns that go along with it. The PMA monitored this workshop, and provided the following alert. Industry Alert - FTC Lead Generation Workshop For more information,...
This relationship between competitors is often called co-opetition (an amalgamation of cooperation and competition). It’s a popular theory in gaming where competitors work together for greater good. The PMA’s Industry Advancement Council has released a whitepaper titled Co-opetition with research, quotes, case studies, and interviews from...