Bloggers have a common bond in their love of creating and sharing content. Whether it is life journeys, expertise, opinions or advice, bloggers love expressing their voice to share their passion with others. Guide: Benefits of Performance Marketing for Bloggers For more information, visit the Publisher Recruitment...
As a blogger or new media professional, it is important to make sure that you stay within the guidelines established by the Federal Trade Commission (“FTC” or “Commission”) with regards to disclosure. What You Need to Know: – Where disclosure language should be placed in...
A comparative look at using Affiliate Marketing Links, and their benefits over Adsense. The Benefits of using Affiliate Links Over Adsense, For Bloggers For more information, visit the Publisher Recruitment Council page....
The performance marketing industry can be complicated. On top of grasping the sophisticated concepts, the performance marketing space has a lot of jargon, terminology and acronyms. The PMA’s Industry Advancement Council supports the standardization of terminology and has created this common resource, to minimize confusion and...
The PMA Compliance Council has released a new whitepaper entitled “Using Images and Copyrighted Works on Your Blog: What You Need to Know.” The paper answers frequently asked questions by bloggers such as: Can I use any image under the “Fair Use” doctrine? Can I...
As an influencer or retail who works with influencers, it is important to make sure that you stay within the guidelines established by the Federal Trade Commission (“FTC” or “Commission”) with regards to disclosure. What You Need to Know: – Who Are Influencers? – How Are Influencers...