The PMA’s collection of member resources to guide Affiliates and Retailers through the important shopping days of Black Friday and Cyber Monday. Free resources from FMTC.com, Offers.com, AvantLink, Rakuten Marketing, and many more make up this free PMA generated resource. Also available online at the blog – https://thepma.org/pma-industry-resources-for-black-friday-and-cyber-monday/ PMA...
A comparative look at using Affiliate Marketing Links, and their benefits over Adsense. The Benefits of using Affiliate Links Over Adsense, For Bloggers For more information, visit the Publisher Recruitment Council page....
The Performance Marketing Association maintains a job board (http://jobs.thepma.wpengine.com) for Members of the organization as well as those interested in employment in the ever-growing and exciting world of Performance Marketing. The following PDF Report, published January 31st, 2015 gives you a snapshot of “Who’s Hiring in...
In an effort to provide salary insights and data to help performance marketing companies recruit and retain qualified employees, the PMA’s Measurements and Insights Council conducted a survey amongst the PMA members. Following are the results of the industry’s first Salary Survey detailing breakouts of the...
The Performance Marketing Association maintains a job board (http://jobs.thepma.wpengine.com) for Members of the organization as well as those interested in employment in the ever-growing and exciting world of Performance Marketing. The following PDF Report, published June, 2015 gives you a snapshot of “Who’s...
This whitepaper was created to present a selection of attribution strategies and technologies developed by PMA member organizations. This piece will give marketing managers insight into what capabilities are currently available in the marketplace. It outlines the complex path a consumer takes online from awareness to transaction. Readers will walk away with...
Joining an affiliate program is as easy as 1-2-3. Follow this infographic for the steps. Members, feel free to download and share this image on your site to help prospective affiliates better understand the steps and how to get started in the performance marketing industry. Signing...
The performance marketing industry can be complicated. On top of grasping the sophisticated concepts, the performance marketing space has a lot of jargon, terminology and acronyms. The PMA’s Industry Advancement Council supports the standardization of terminology and has created this common resource, to minimize confusion and...
On October 30, 2015 – The FTC held a workshop titled “Follow the Lead” which discussed lead generation and the assorted privacy and consumer concerns that go along with it. The PMA monitored this workshop, and provided the following alert. Industry Alert - FTC Lead Generation Workshop For more information,...
This relationship between competitors is often called co-opetition (an amalgamation of cooperation and competition). It’s a popular theory in gaming where competitors work together for greater good. The PMA’s Industry Advancement Council has released a whitepaper titled Co-opetition with research, quotes, case studies, and interviews from...
The Performance Marketing Association maintains a job board (http://jobs.thepma.wpengine.com) for Members of the organization as well as those interested in employment in the ever-growing and exciting world of Performance Marketing. The following PDF Report, published January 2016 gives you a snapshot of “Who’s...
The Performance Marketing Association maintains a job board for Members of the organization as well as those interested in employment in the ever-growing and exciting world of Performance Marketing. The following PDF Report, published April 2016 gives you a snapshot of “Who’s Hiring...