This guide includes: What Are Subnetworks? Advantages for Advertisers in Working with Subnetworks Concerns and Considerations for Advertisers Pros and Cons for Affiliates in Working Through Subnetworks The Future of Subnetworks Click here to download a copy of the whitepaper Subnetworks 101....
Affiliate marketers are often asked to send their “media kits” to retailers. In this document you will learn: What is a media kit? Who should receive my media kit? How often should I update my media kit? What information should I include? Publisher Media Kit Guidelines ...
The purpose of the guide is "to provide best practices to advertisers, specifically retailers, on establishing affiliate marketing agreements for the changing online environment." The Guide is targeted to both retailers who manage their own programs and agencies who manage programs for them. Some of the...
DSP (Downloadable Software Publisher) “refers to a publisher whose business model includes the installation of a piece of software on a user’s device. DSP’s include toolbars, bookmarklets, or browser plug-ins.” The whitepaper includes: Concerns about Browser Extensions and Toolbars Advantages to Working with a DSP Evaluating...
PMA Members can download the full whitepaper by logging into their accounts: 2018 PMA Performance Marketing Survey Full Year 2018. Excerpt: In the first annual Industry-wide study of its kind, The Performance Marketing Association (PMA) has gathered data from eight of the leading affiliate/performance networks and platforms to assess...
Download the Coupon & Deals Council’s latest paper “What you need to know about Trademark + Bidding” to learn more about this important topic. [gview file="https://thepma.org/wp-content/uploads/2019/07/PMA-Trademark-plus-bidding.pdf"]...
New technology is opening doors to multiple attribution options....
The Round Table was organized and moderated by Tricia Meyer, owner of Sunshine Rewards and the PMA’s Executive Director. Panelists included: Sarah Beeskow Blay, Vice President, ShareASale Maura Smith, Senior VP, Pepperjam Choots Humphries, Co-Founder, LinkConnector The Round Table addressed the following topics and questions: How are affiliates using...
Last month the Industry Advancement Council held a webinar free for PMA members entitled "The GDPR and Affiliate Marketing--Why It Matters!). The audio is now available for members who were not able to attend. The webinar was organized and moderated by Yonatan Dotan, Founder & CEO...