DSP (Downloadable Software Publisher) “refers to a publisher whose business model includes the installation of a piece of software on a user’s device. DSP’s include toolbars, bookmarklets, or browser plug-ins.” The whitepaper includes: Concerns about Browser Extensions and Toolbars Advantages to Working with a DSP Evaluating...
PMA Members can download the full whitepaper by logging into their accounts: 2018 PMA Performance Marketing Survey Full Year 2018. Excerpt: In the first annual Industry-wide study of its kind, The Performance Marketing Association (PMA) has gathered data from eight of the leading affiliate/performance networks and platforms to assess...
Download the Coupon & Deals Council’s latest paper “What you need to know about Trademark + Bidding” to learn more about this important topic. [gview file="https://thepma.org/wp-content/uploads/2019/07/PMA-Trademark-plus-bidding.pdf"]...
New technology is opening doors to multiple attribution options....
The Round Table was organized and moderated by Tricia Meyer, owner of Sunshine Rewards and the PMA’s Executive Director. Panelists included: Sarah Beeskow Blay, Vice President, ShareASale Maura Smith, Senior VP, Pepperjam Choots Humphries, Co-Founder, LinkConnector The Round Table addressed the following topics and questions: How are affiliates using...
Last month the Industry Advancement Council held a webinar free for PMA members entitled "The GDPR and Affiliate Marketing--Why It Matters!). The audio is now available for members who were not able to attend. The webinar was organized and moderated by Yonatan Dotan, Founder & CEO...
There are thousands of merchants waiting to partner with quality publishers. How does a publisher find the perfect match? Follow the infographic to take the first steps for a profitable relationship. Finding Your Next Merchant For more information, visit the Publisher Recruitment Council page....
The purpose of this guide is to provide detailed information on prevalent types of compliance issues. The intent is to create a lexicon and definitions that are consistent, so cooperation between involved parties can be improved. Compliance Guide: Terms and Issues For more information, visit the Compliance...
The purpose of this guide is to provide best practices to advertisers, specifically retailers, on establishing affiliate marketing agreements. This document is to be used to inform the intended audience of comprehensive marketing practices and elements to be considered in affiliate marketing agreements. Compliance Guide: Retailer...