Archive
2018 PMA Industry Survey
PMA Members can download the full whitepaper by logging into their accounts: 2018 PMA Performance Marketing Survey Full Year 2018. Excerpt: In the first annual Industry-wide study of its kind, The Performance Marketing Association (PMA) has gathered data from eight of the leading affiliate/performance networks and platforms to assess...
What You Need to Know about Trademark + Bidding
Download the Coupon & Deals Council’s latest paper “What you need to know about Trademark + Bidding” to learn more about this important topic. [gview file="https://thepma.org/wp-content/uploads/2019/07/PMA-Trademark-plus-bidding.pdf"]...
How Attribution Models Affect Your Affiliate Program
New technology is opening doors to multiple attribution options....
New and Non-Traditional Affiliate Publisher Models Webinar (Recap)
The Round Table was organized and moderated by Tricia Meyer, owner of Sunshine Rewards and the PMA’s Executive Director. Panelists included: Sarah Beeskow Blay, Vice President, ShareASale Maura Smith, Senior VP, Pepperjam Choots Humphries, Co-Founder, LinkConnector The Round Table addressed the following topics and questions: How are affiliates using...
GDPR Webinar (Recap)
Last month the Industry Advancement Council held a webinar free for PMA members entitled "The GDPR and Affiliate Marketing--Why It Matters!). The audio is now available for members who were not able to attend. The webinar was organized and moderated by Yonatan Dotan, Founder & CEO...
Finding Your Next Merchant
There are thousands of merchants waiting to partner with quality publishers. How does a publisher find the perfect match? Follow the infographic to take the first steps for a profitable relationship. Finding Your Next Merchant For more information, visit the Publisher Recruitment Council page....
Compliance Guide: Terms and Issues
The purpose of this guide is to provide detailed information on prevalent types of compliance issues. The intent is to create a lexicon and definitions that are consistent, so cooperation between involved parties can be improved. Compliance Guide: Terms and Issues For more information, visit the Compliance...
Compliance Guide: Retailer Affiliate Agreements
The purpose of this guide is to provide best practices to advertisers, specifically retailers, on establishing affiliate marketing agreements. This document is to be used to inform the intended audience of comprehensive marketing practices and elements to be considered in affiliate marketing agreements. Compliance Guide: Retailer...
FTC Advertising Guidelines Updates
The purpose of this alert is to remind PMA members of the importance of compliance with Federal Trade Commission advertising regulations and guidelines. Additionally, the PMA Compliance Council members include information on recent updates and links to FTC documents relevant to performance marketing practices. FTC Advertising...
Compliance Council Guide: Evaluating Network Compliance
Compliance plays an important role in the operation of any online marketing program. Whether it is ensuring that banner advertisements are displayed to the targeted audience and in the right spaces, guaranteeing that the intended audience sees a sponsorship, or upholding partner terms in performance...