The PMA Compliance Council has released a new whitepaper entitled “Using Images and Copyrighted Works on Your Blog: What You Need to Know.” The paper answers frequently asked questions by bloggers such as: Can I use any image under the “Fair Use” doctrine? Can I...
In an effort to provide salary insights and data to help performance marketing companies recruit and retain qualified employees, the PMA’s Measurements and Insights Council conducted a survey among the PMA members and members of the Performance Marketing Industry. Following are the results of the 2016 Salary...
The Performance Marketing Association maintains a job board for Members of the organization as well as those interested in employment in the ever-growing and exciting world of Performance Marketing. The following PDF Report published Q3, 2016 gives you a snapshot of “Who’s Hiring...
Navigating the waters of affiliate marketing can be confusing, especially for new affiliate managers. The PMA Coupons and Deals Council has released a new document aimed at helping new affiliate managers learn the basic terminology, strategies, and dangers in running an affiliate program. The Resource Guide pulls together...
The purpose of this guide is to provide best practices to advertisers, specifically retailers, on establishing affiliate marketing agreements. This document is to be used to inform the intended audience of comprehensive marketing practices and elements to be considered in affiliate marketing agreements. Guide: Retailer Affiliate Agreements...
One of the most challenging questions advertisers may ask is whether or not working with coupon and deal affiliates is beneficial. Should coupons be offered and if so, what is the best strategy? The Coupons and Deals Council has recently released a guide that addresses...
As an influencer or retail who works with influencers, it is important to make sure that you stay within the guidelines established by the Federal Trade Commission (“FTC” or “Commission”) with regards to disclosure. What You Need to Know: – Who Are Influencers? – How Are Influencers...
In an effort to provide salary insights and data to help performance marketing companies recruit and retain qualified employees, the PMA’s Measurements and Insights Council conducted a survey among the PMA members and members of the Performance Marketing Industry. Following are the results of the 2017...