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Shape the Future of Affiliate Marketing with the PMA

recruiting PMA council members

Shape the Future of Affiliate Marketing with the PMA

Almost daily I am asked by PMA members and non-PMA members how they can get more involved with our activities, be a panelist on our webinars, or get quoted in our whitepapers. It is ALWAYS the right time to jump in and get more involved because there is ALWAYS something new going on.

Here are a few simple tasks, followed by the biggest one that will make the most impact!

That last one is huge because almost all of our whitepapers, blog posts, and webinars come out of the Councils. We only do around 10 webinars a year with 3-4 people on each. That leaves 30-40 potential panelist spots, and they are pretty competitive. The first spots ALWAYS go to the people on the Council that creates the webinar. From there, we fill in as necessary for content and perspectives.

However, in addition to the webinars, the Councils produce content that gets widely shared across the industry. A perfect example was the recent whitepaper: “How Attribution Models Affect and Affiliate Program.”

Want to learn more about the Councils and how you can get involved? Here’s all the info!

(As a reminder, Industry Champion members and their employees may participate in an unlimited number of member councils. Bronze-1, Silver-2, Gold-3, and Platinum-4.)

PMA Publisher Recruitment Council

Chair: Nikki Yorgiadis, Director of Publisher Development, Gen3 Marketing

Mission Statement:

  • To grow the base of publishers by attracting publishers with an established internet presence, who aren’t yet monetizing their traffic and content, and introduce them to publishing best practices.
  • To highlight the benefits of using technology solutions to monetize existing presence, traffic and content.
  • To encourage innovation in areas of opportunity within performance marketing, such as leveraging publishers’ first-party data, analyzing big data, customer targeting, mobile and social, to name just a few.
  • To educate OPMs and program managers on the advantages of recommending publisher monetization solutions so they can grow their base of publishers and streamline interaction with existing clients.
  • To help merchants encourage and recruit more publishers and deepen their relationships with those they already work with by offering solutions that will ultimately make merchants and their programs more profitable.
  • To create strategies for an ongoing recruitment and education program for content publishers.

Meetings: 4th Wednesday of every month

PMA Compliance Council

Chair: Unfilled

Mission Statement: Compliance has been an essential aspect of all forms of online marketing since its inception. The compliance council will stress the positive impact that direct relationships between advertisers and publishers in performance marketing has on the overall compliance of the channel.

The compliance council is chartered to:

  • Advance performance marketing through the identification of compliance best practices. Provide guidelines to advertisers for program management, channel attribution and relationship management
  • Develop industry standards and codes of conduct for key aspects of performance marketing such as advertiser-affiliate relationships, software usage, etc.
  • Provide a voice for the performance marketing industry to respond and engage with the media on compliance oriented issues
  • Provide a forum for discussion of rising compliance concerns

Meetings: 3rd Thursday of every month

PMA Industry Advancement Council

Chair:  Choots Humphries, Cofounder and CEO, LinkConnector

Mission Statement: To raise the level of knowledge, awareness and opportunities available through performance-based advertising/marketing model. This Council will elaborate on best practices and standards that can be leveraged by both internal and external industry professionals

  • Internal: To help educate existing players (networks, merchants and publishers) on the basic fundamental principles of sustainable, best practices for the channel that will promote the success of each of the players and ultimately help grow the overall industry.
  • Outreach: Develop materials that highlight the value and opportunities of the performance marketing channel to merchants and advertisers looking to enter the space or grow their online marketing efforts.

Meetings: 2nd Wednesday of every month

PMA Measurements & Insights Council

Chair: Jenna Walsh, Business Intelligence, AWin

Mission Statement: To express the value of performance marketing through data and insights. The council will work collaboratively to identify performance marketing’s key value pillars and then support these pillars with relevant and compelling data. The council will also provide insights and guidance related to the evolving trends and technology in digital advertising that impact the performance marketing community.

Meetings: 1st Thursday of every month

PMA Coupons & Deals Council

Chair: Dylan Bertalli, PartnerCentric

Mission Statement: To create and impart a deeper understanding of the value of working with coupon and deal publishers for merchants. Through educational materials and case studies, the council plans to clearly demonstrate the proven value of coupon and deal publishers in the performance marketing equation. In addition, the council will work to develop guidelines for publishers in the space to ensure that ethical standards and best practices are being followed.

Meetings: 4th Wednesday of every month

PMA Retailer/Merchant Committee (on hiatus)

Chair: Currently Unfilled

Mission Statement: As retailers and merchants we have a unique position in the performance marketing space. We have access to data across multiple channels and have great insight into what works best for our individual brands. We understand, with greater intensity than networks or agencies, the importance of staying on brand across all channels.

As many retailers and merchants grow and adopt different attribution models and analytics packages, the value of performance marketing is becoming more and more clear. Often, performance marketing channels amass the greatest new customer ratio and, often, the highest channel ROI.

Therefore, the Retailers and Merchants Committee will focus on those topics of greatest interest to retailers and merchants specifically. Our mission will be to advance the ethical and successful strategies in performance marketing, as well as elevate its position by defining and adopting best practices within our organizations.

Meetings: TBD

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Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.
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