Video Replay of “Unpacking the Power of AI”
FollowLast week the PMA held a webinar, sponsored by Mavely, to discuss the use of AI in affiliate marketing to enhance workflows and aid in content creation.
The webinar is now available for replay on LinkedIn.
The panelists discussed a wide range of issues including:
- General background on generative AI and machine learning
- How Mavely focuses on the “everyday person” while also harnessing the power of AI
- Ways that Microsoft is using AI powered tools to improve workflow
- How networks like LinkConnector is able to enhance their technologies with AI
- What marketerst should know about using AI, including the legal and ethical ramifications
- PMA survey on AI use in affiliate marketing
- Virtual influencers and their place in the marketing world
Panelists included:
- Sean O’Brien, Co-founder & CTO, Mavely
- Sam Auchenpaugh, Affiliate Group Manager, Microsoft
- Choots Humphries, President & Co-founder, LinkConnector
- Tricia Meyer, PMA Executive Director & Sunshine Rewards Owner
- Moderated by: Jade Mayberry, Dentsu
Be sure to follow the PMA LinkedIn page for more great webinar opportunities!
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Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.
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