Webinar Replay: Toolbar Compliance, Challenges, and Growth Strategies
FollowThe PMA Coupons and Deals Council recently hosted a round-table of experts to discuss the new Google Chrome Webstore “Affiliate Ads” Program Policy as well as the current state of toolbars in the affiliate marketing industry. The video for “Google’s New Extension Policy: Toolbar Compliance, Challenges & Growth Strategies” is now available for replay on LinkedIn (requires registration to view) and YouTube.
Some Key Takeaways:
- Toolbars have been a persistent industry issue for over 20 years. They have evolved based on industry as well as consumer expectations.
- Google’s new extension policy requires affiliate links to provide direct user benefit, prohibiting injecting links without tangible value.
- Brands are advised to evaluate toolbar partners via network reporting and implement protective program terms. In addition, they should evaluate toolbar partnerships based on brand goals, target audience, and budget.
- Attribution challenges stem from complex consumer purchase journeys involving multiple touchpoints.
- Networks should develop robust compliance teams to thoroughly investigate publishers and provide clear compliance guidelines for toolbar partners.
- Successful brand messaging requires coordination between customers, advocates, and partners.
Agenda:
- Current state of toolbars and extensions in affiliate marketing
- Google’s new extension policy regarding affiliate links
- Best practices for working with toolbar publishers in a retailer program
- Attribution models and challenges
- Industry responsibility for toolbar issues
- Standardization considerations and future possibilities
Panelists:
- Dylan Bertalli, PartnerCentric (Chair of Coupon and Deal Council)
- Michelle Kalinowski, NYMO & Co
- Kelly Ground, breakingGround Solutions
- Jeannine Crooks, Sled Dog Consulting
- Tricia Meyer, PMA (Moderator)
The following two tabs change content below.
Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.