Whitepaper: Benefits of Working with Deal and Coupon Affiliates

Whitepaper: Benefits of Working with Deal and Coupon Affiliates

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It’s an argument as old as affiliate marketing: To what extent should brands work with coupon sites? The PMA Coupons and Deals Council has taken a fresh look at the data around coupon sites and is releasing a new free whitepaper entitled: Benefits of Working with Deal and Coupon Affiliates.

Discussion and data presented in this paper include:

• Considering New Affiliate Partners to Unlock Growth
• Coupon Best Practices for Advertisers
• How to Optimize with Coupon Affiliates
• Coupon Code Creation and Formatting Suggestions
• Coupon Parameters and Requirements
• Coupon Code Standards

The paper is ideal for merchants and agencies either considering whether to work with coupon sites or how to better optimize the relationships they already have.

With thanks to:

Craig McGlynn, (Council Chair), Partnercentric
Amanda O’Brien, Partnerize
Max McClary, Piggy
Amy Walsh, FMTC

As well as Original Lead Contributor, Larissa Feuerstein, FMTC

Non-members can download the paper report through our Whitepapers and Guides page.

Members can log into their accounts to download or visit the Documents and Downloads Channel in Slack.

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Tricia Meyer

Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.

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