Why aren’t you using Email? What’s wrong with you people?
Follow
A very weird phenomenon is happening: Email Publishing has crazy good results, and yet the usage by advertisers and agencies is on the decline. It’s extremely unusual for a marketing method that delivers consistently great results to be under-utilized in this space (over-exploitation usually happens).
Did you know:
- Conversion rates can be 5-10x other performance marketing methods?
- Branding control is very high?
- Consumers still love email! In a recent PMA consumer study, 81% of consumers said they open emails from advertisers and publishers from whom they’ve used a coupon or offer?
The PMA Email Council would like to figure out why there is this disconnect, and see if there’s a way to solve problems associated with working with email publishers. If you are an Agency or Advertiser, we’d appreciate a few minutes of your time to answer some questions about Email publishers. This is a completely anonymous survey. We don’t even want to know who you are.
Visit the Advertiser and Agency survey here.
Here’s a little more information:
Performance Marketing Association
Latest posts by Performance Marketing Association (see all)
- Is Privacy the New Ad Blocking? - May 19, 2016
- New Attribution Whitepaper - July 23, 2015
- Amazon petition officially denied - December 2, 2013
Miriam
March 13, 2013 at 3:44 pmSimply wish to say your article is as astonishing. The clearness to
your submit is just cool and i could suppose you’re a professional in this subject. Fine with your permission let me to snatch your RSS feed to keep updated with coming near near post. Thank you 1,000,000 and please carry on the gratifying work.