Video Replay of Navigating Subnetworks: Strategies For Retailers And Publishers
FollowThe PMA Compliance Council recently hosted a webinar on LinkedIn to discuss subnetworks and how both retailers and publishers can work with them. The overall theme of the webinar was definitely TRANSPARENCY! Click here to watch the video replay.
A special thanks goes out to PMA member Siteplug for sponsoring this event.
Panelists for the webinar were:
- Karishma Parmar, Siteplug
- Christen Evans, Spark Partnerships
- Jacque Wakim, PartnerCentric
- Erin Kristyniak, Partnerize
- Jessica Bishop, The Budget Savvy Bride
- Tricia Meyer, PMA
Some key takeaways from the webinar:
- Subnetworks act as intermediaries between advertisers and smaller publishers or content creators, providing technology solutions to monetize their content.
- Subnetworks also play a crucial role in managing and optimizing relationships between all parties involved.
- The panel discussed the pros and cons of working with subnetworks both as a retailer and as a publisher.
- Clear communication can alleviate concerns such as control, transparency, and the potential for issues such as trademark monitoring, FTC disclosures, and commission discrepancies.
- Networks should push for full transparency from subaffiliates, including the referral URL, to ensure compliance and optimize strategic relationships with advertisers.
- As a publisher, working with subnetworks can be more efficient and provide access to a curated group of merchants, making it easier to find relevant merchants for a specific audience.
- Publishers should evaluate different subnetworks to understand their business models and choose the one that best fits their needs.
- Affiliate marketing has seen the evolution of subnetworks, including more flexibility and catering to specific niches. That evolution will likely continue for the foreseeable future.
View the whole webinar now, including Q&A from the audience!
Stay tuned for more webinars in the coming months from the PMA! Missed a past webinar? You can find them on our LinkedIn page.
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Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.
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