Video Replay of “Retail Media Meets Affiliate”
FollowThe PMA has been talking a LOT about Retail Media Networks (RMNs) recently. Those conversations culminated in a webinar entitled “Retail Media Meets Affiliate: Exploring Opportunities and Challenges.” You can now catch the replay of that webinar on LinkedIn. In addition, we are for the first time including the video on our brand new YouTube channel.
We are thankful to our sponsor for this webinar — Industry Champion member Awin.
Questions included:
- The basics of retail media networks plus common examples
- The difference between retail media and retail media networks specifically
- The benefits and challenges of working with retail media
- How retail media can overlap with affiliate marketing
- Best practices for working with retail media
- What will come in the next 12 months
A huge thanks to our panelists!
- Jim Nichols, Exclamation Marketing
- Lauren Bennett, Rakuten Advertising
- Stephanie Appel, Awin
- Tom DeFloria, Tenerity
- Tricia Meyer, PMA (Moderator)
Stay tuned for webinars in the next few months on topic such as rebounding from Google algorithm changes and the differences between coupon and deal sites.
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Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. You can find her on Twitter @SunshineTricia.
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