PMA Webinar: Algorithm and AI Agony

PMA Webinar: Algorithm and AI Agony

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Everywhere we turn these days there is news of changes in Google search results that are impacting affiliate marketers. Whether you believe this is just one more bump in the road for affiliates or that it signals a much bigger shift for our industry, everyone has an opinion. But who has facts and strategies? Luckily, member of the PMA!

Join us for an upcoming free webinar entitled Algorithm and AI Agony: Helping Publishers Survive the Latest Google Changes. The webinar will be held via Linkedin on July 16, 2024, at 1pm Eastern. Registration is open now and will allow you live viewing plus access to the video replay.

The content of this webinar is aimed at affiliates who are struggling with recent changes as well as the agencies and brands who work with them and want to help them navigate it all.

We are thankful to our sponsor for this webinar — Spark Partnerships.

Agenda items include:

• How the Google algorithms have changed
• AI generated search results and the impact on publishers
• SEO advice for publishers
• Traffic diversification options
• How brands and agencies can help publishers
• Overall industry goals and help

Panelists will be:

• Adam Riemer, Adam Riemer Marketing
• Brandon Pierce, Boosted Affiliate
• Tye DeGrange, Round Barn Labs
• Christen Evans, Spark Partnerships
• Tricia Meyer, PMA, Moderator

About our Sponsor: Spark Partnerships

Spark Partnerships is passionate about helping brands and content creators gain their footing in the affiliate space. Focusing on the key pillars of education and empowerment, the Spark Partnerships team takes great care in helping our partners understand the nuances, regulations and opportunities of building affiliate relationships so they can make the best decisions for their businesses. Spark Partnerships founder and CEO, Christen Evans, has been a staunch advocate of affiliate marketing done right since she entered the space as a content creator more than a decade ago, and has long been a supporter (and board member) of the Performance Marketing Association.

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Tricia Meyer

Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.

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