PMA Releases 2024 U.S. Brand Survey Results
FollowThe Performance Marketing Association is pleased to release the results of its 2024 U.S. Performance Marketing Brand Survey.
With responses from over 300 retailers in the U.S., this study explores data such as:
- Network and platform tracking options
- Age of affiliate program and effects of long-term development
- Primary business sectors and subsectors of respondents
- Number of approved publishers in programs as well as click and sale activity
- Publisher types representing highest ad spend and revenue
- Subnetwork acceptance
- Downloadable software, toolbar, and extension acceptance
- and more
A tremendous thanks goes to the PMA Measurements and Insights Council for their work on this project. Special appreciation goes to the following:
Authors:
Jenna Walsh, Awin (Council Chair)
Michael Cole, Everflow
Renee Christensen, Acceleration Partners
Tricia Meyer, PMA
Survey Design
Christina Polizzi, Acceleration Partners
Click here for free access to download the paper.
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Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.
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