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AI and Performance Marketing: Policies, Practices, and Legalities (Video Replay)

AI and Performance Marketing: Policies, Practices, and Legalities (Video Replay)

The PMA Compliance Council revealed the results of their recent survey on AI and Affiliate Marketing with a free LinkedIn webinar. The survey and webinar were a follow-up to a prevision survey and webinar conducted back in April. The goal of the Council was to show how quickly the discussion has moved from “How are we using AI” to “How are we now dealing with all of the AI use”.

If you missed the webinar, no worries! You can click here to view the replay.

Topics discussed on the webinar included:

  • How affiliate marketers are using AI
  • Changes in the survey results since April
  • Who owns AI generated content?
  • Cases and regulation regarding AI generated content
  • How retailers and networks should be responding

One of the most interesting data points we shared was that of the affiliate marketers surveyed, 31% said in April that they were not using AI whereas only 6% surveyed in September said that they are not using AI. That result left 63% of respondents worried about disputes over who own the content.

Thanks to the following panelists for their participation:

  • Gary Kibel, Davis+Gilbert
  • Tom Wozniak, OPTIZMO
  • Jeannine Crooks, Awin
  • Rebecca Stern, Awin/ShareASale
  • Tricia Meyer, PMA

Visit the PMA LinkedIn page for industry news and recordings of all of our webinars.

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Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. You can find her on Twitter @SunshineTricia.

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